Luxury Brands Failing With Customer Experience
When it comes to customer experience, ironically, many luxury brands that are built on the experience of their products fall short when it comes to delivering…
Onboarding: Best Practices to Inspire New Employees
The first few days on the job are crucial for new employees to acclimate to their surroundings and set a precedent for success at the company….
You Have Eight Seconds. Do One of These Four Things.
Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a…
Learn Something New Every 30 Days
“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days. Conventional wisdom holds that once our brains…
Where are Your Customers? Using Location to Drive In-Store Traffic
The buyer’s journey has evolved over the past decade. Ten years ago, desktop became a regular channel for customers to search for, learn about and evaluate…
Birthdays Mean Bigger Baskets
Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never. Virtually every retailer’s…
Digital Innovation Without Sacrificing the Physical Store
Efforts to modernize the physical store are underway, and we are seeing two primary forms emerge: experiential marketing and digital integration. The Experiential and the Digital…
Capturing Quality Data For Better Marketing
Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…
Three Reasons Luxury Brands Should Invest in Mobile
Every brand believes that luxury fashion brands are ripe for digital innovation, and brands that resist doing so will find themselves struggling in the future. At…
Is It a Trend? Three Reasons Why E-tailers Go Brick and Mortar
The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer…