Learn Something New Every 30 Days
“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days. Conventional wisdom holds that once our brains…
Where are Your Customers? Using Location to Drive In-Store Traffic
The buyer’s journey has evolved over the past decade. Ten years ago, desktop became a regular channel for customers to search for, learn about and evaluate…
Birthdays Mean Bigger Baskets
Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never. Virtually every retailer’s…
Digital Innovation Without Sacrificing the Physical Store
Efforts to modernize the physical store are underway, and we are seeing two primary forms emerge: experiential marketing and digital integration. The Experiential and the Digital…
Capturing Quality Data For Better Marketing
Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…
Three Reasons Luxury Brands Should Invest in Mobile
Every brand believes that luxury fashion brands are ripe for digital innovation, and brands that resist doing so will find themselves struggling in the future. At…
Is It a Trend? Three Reasons Why E-tailers Go Brick and Mortar
The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer…
Understanding & Unlocking the Value of Customer Referrals
While an increasing number of brands are recognizing the tremendous value of their established base of customers, many businesses are ignoring the untapped multidimensional value that…
Clutch Acquires Persio to Extend Mobile Marketing Capabilities
Deal follows $5.25 million in new capital and addition of Larry Stone to Board PHILADELPHIA, Pa., January 12, 2017—Clutch, a customer management and marketing analytics company,…
If You’re Not Doing Personalized Marketing, You’re Not Doing It Right
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously,…