A Secret Recipe for Unified Customer Profiles
Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…
Good, Better, & Best: 2018 Loyalty Round Up
Whether your customers are winding down by the fireplace with eggnog, completing last minute holiday shopping or simply reflecting on events of 2018, you’re probably already…
Holiday eCommerce Happenings: Q&A with Virid
The holiday shopping season is here again, and it’s not going to come as a surprise that eCommerce has claimed a considerable part of the action!…
Stop the Spread of E.Coli with Your Loyalty Program
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
3 Tips for a Good Customer Lifecycle Model
It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…
A Turkey Timeline: Before, During and After T-Day
It happens every year. Sometime in early November we all stop measuring time in days and months, opting instead to mark its passage by a few…
Using Data for Loyalty Program Design
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…
Get Noticed with a Mobile Scratch Off
Stand Out from the Crowd Today, there are so many ways to share content with customers and many perspectives on how to get the best results….
Ten Facts About the Fast-Growing Cannabis Industry
You may call it as weed, marijuana, or pot; maybe you know the difference between CBD and THC. Perhaps you’ve sampled an adult gummy bear in…
The Next Phase for Grocery Store Loyalty Programs
It’s impossible to dispute the effect that merchandising giants like Walmart and Amazon have had on the retail industry, and now with the launch of Amazon…