Taste is Just the Beginning: Creating Loyalty in the Restaurant Industry
It doesn’t matter whether they are shopping at a retail store, checking into a hotel or ordering takeout from a restaurant, anytime they’re shelling out their…
It doesn’t matter whether they are shopping at a retail store, checking into a hotel or ordering takeout from a restaurant, anytime they’re shelling out their…
Part 6: Add Value You’ve made it! This is the final installment of our Loyalty Iceberg Series on Creating Human-Centered Experiences: Add Value. After reading the…
Part 5: Know What I Care About In our fifth installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we move on from customer…
Part 4: Remove the Friction Our first three installments of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, focused on more abstract customer expectations, that…
Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and…
Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer…
The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…
The term Black Friday was first coined in 1869 to describe the collapse of the U.S. gold market brought about by two gold speculating conspirators, but…
When you know your customers, you can customize their experience with your brand and create interactions that are fun, relevant and personal. But when you don’t,…
Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from…