KUIU’s Inner Circle: Learning through Loyalty
Starting with Sitka In 2005, Jason Hairston had just sold his business. After just a few short years, the company – named for the Alaskan town…
Clutch Loyalty is Live on the Salesforce AppExchange!
Clutch Loyalty for Salesforce features customizable loyalty programs that can be created and managed right from Salesforce Marketing Cloud. Now Salesforce customers can take advantage of…
Part 2: Do Customer Loyalty Programs Really Work?
In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…
Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…
Protecting Consumers Digital Privacy Begins With Us.
When I worked at Comscore, I had my first encounter with the wild-west of consumer privacy. Despite what critics might have claimed, I’ve never been with…
Marketing Myth Busters: GDPR Edition
By now you’ve heard something about the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear…
Clutch Chosen to Participate in Salesforce Accelerate Program
Chosen among 18 other companies for the current Accelerate term, Clutch is one of the first participants to offer a cross-cloud loyalty solution for Salesforce’s mid-market…
Your Promotions are Talking, but is Anyone Listening?
Are your promotions having a one-way conversation? Today, marketers know that the key to reaching customers is through engaging content, so why not use promos as…
Are You in Control of Your Promotions?
Have your promotions gone rogue? Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired…
How Personal Are Your Promotions?
Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…