How is Marketing Segmentation Used in Customer Retention?
Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Meet the Interns
A Day in the Life of a Clutch Intern Wow, what an exciting summer for all of us at Clutch! Each day started off everyday with…
KUIU’s Inner Circle: Learning through Loyalty
Starting with Sitka In 2005, Jason Hairston had just sold his business. After just a few short years, the company – named for the Alaskan town…
Clutch Loyalty is Live on the Salesforce AppExchange!
Clutch Loyalty for Salesforce features customizable loyalty programs that can be created and managed right from Salesforce Marketing Cloud. Now Salesforce customers can take advantage of…
Part 2: Do Customer Loyalty Programs Really Work?
In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…
Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…
Protecting Consumers Digital Privacy Begins With Us.
When I worked at Comscore, I had my first encounter with the wild-west of consumer privacy. Despite what critics might have claimed, I’ve never been with…
Marketing Myth Busters: GDPR Edition
By now you’ve heard something about the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear…
Clutch Chosen to Participate in Salesforce Accelerate Program
Chosen among 18 other companies for the current Accelerate term, Clutch is one of the first participants to offer a cross-cloud loyalty solution for Salesforce’s mid-market…