Consumers Confirm Personalization is Critical
A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more…
Congratulations to Clutch CEO Ned Moore, Entrepreneur of the Year Finalist
EY’s Entrepreneur of the Year award seeks to honor entrepreneurs across the US, and the world, whose companies have made positive impacts on our society and…
What Amazon and Museums Can Teach Us About the Future of Retail
If you wanted, you could view entire collections of the world’s great museums from the comfort of your home. And yet no one would say museums are…
How Warren Buffett’s Pilot Can Save Your Job
There’s no question it’s been a difficult stretch for retailers—countless major retailers have posted losses in revenue and margin for a few quarters in a row….
Internet Killed the Video Store – Blockbuster’s Lesson for Marketers
Think back to 1992. A magical time when Seinfeld and The Simpsons were dominating the airwaves, George Bush Sr. was rounding out his term in the…
Luxury Brands Failing With Customer Experience
When it comes to customer experience, ironically, many luxury brands that are built on the experience of their products fall short when it comes to delivering…
Onboarding: Best Practices to Inspire New Employees
The first few days on the job are crucial for new employees to acclimate to their surroundings and set a precedent for success at the company….
You Have Eight Seconds. Do One of These Four Things.
Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a…
Learn Something New Every 30 Days
“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days. Conventional wisdom holds that once our brains…
Where are Your Customers? Using Location to Drive In-Store Traffic
The buyer’s journey has evolved over the past decade. Ten years ago, desktop became a regular channel for customers to search for, learn about and evaluate…