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Blog

Congratulations to Kimmah Shah – Marketo’s 2019 Fearless 50 Award Winner!

October 23, 2019 Blog, Customer Experience, Loyalty

Today we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class…

With Technology, Everything Old is New Again

September 9, 2019 Blog, Customer Experience, Loyalty

There’s a great deal of nostalgia around the notion of an old time general store. Was it the limited selection of goods? The take-it-or-leave-it prices of…

From Mass Marketing to Machine Learning

July 31, 2019 Blog, Customer Data, Personalization

In the last century, marketing has done a 180. We started with mass marketing, which ignored segment differences and sought to sell one thing with one…

Creating Great Customer Relationships is Always in Fashion

July 24, 2019 Blog, Customer Data, Personalization, Retail

Fashion. It’s a passion, it’s an addiction – and it’s a $1.3 trillion global industry. And the share of online spending on fashion is now outpacing…

Can You Pass the Birthday Present Test?

July 17, 2019 Blog, Customer Data, Personalization

Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…

Getting Personal with Machine Learning: New Tech & Advanced Segmentation

May 20, 2019 Blog, Customer Data, Personalization

Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…

Do Ecommerce Companies Need a Loyalty Program?

April 29, 2019 Blog, Customer Experience, Loyalty, Omnichannel, Retail

Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?”…

Marketing Beyond Markdowns: How to Stay Competitive in Ecommerce without Relying on Price

April 22, 2019 Blog, Customer Experience, Omnichannel, Promotions, Retail

Reports from industry experts like Magento are filled with positive stats for ecommerce retailers—across the board, business is booming! Consumers spent a whopping $517 billion online…

Clutch Named a Strong Performer in Forrester Wave™: Loyalty Technology Platforms Q219

April 15, 2019 Loyalty

In their new report, Forrester Research has taken an in-depth look at the top thirteen loyalty technology providers using a robust evaluation process, customer interviews and…

7 Ways to Create a Seamless Customer Experience with Mobile

April 1, 2019 Blog, Mobile, Omnichannel

Over the last decade, a marked shift in shopping behavior has fundamentally changed the retail landscape in the US and abroad. In 2019 alone retail giants…

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    Top 10 Strategic Customer Segments

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    4 Holiday Shopping Predictions for 2021 (and Recommendations for Brands)

    December 3, 2020

    How is Marketing Segmentation Used in Customer Retention?

    August 28, 2018

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    Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

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    Clutch Ranks on Inc 5000 List of Fastest Growing Companies in America

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