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Blog

Can You Pass the Birthday Present Test?

July 17, 2019 Blog, Customer Data, Personalization

Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…

Getting Personal with Machine Learning: New Tech & Advanced Segmentation

May 20, 2019 Blog, Customer Data, Personalization

Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…

Do Ecommerce Companies Need a Loyalty Program?

April 29, 2019 Blog, Customer Experience, Loyalty, Omnichannel, Retail

Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?”…

Marketing Beyond Markdowns: How to Stay Competitive in Ecommerce without Relying on Price

April 22, 2019 Blog, Customer Experience, Omnichannel, Promotions, Retail

Reports from industry experts like Magento are filled with positive stats for ecommerce retailers—across the board, business is booming! Consumers spent a whopping $517 billion online…

Clutch Named a Strong Performer in Forrester Wave™: Loyalty Technology Platforms Q219

April 15, 2019 Loyalty

In their new report, Forrester Research has taken an in-depth look at the top thirteen loyalty technology providers using a robust evaluation process, customer interviews and…

7 Ways to Create a Seamless Customer Experience with Mobile

April 1, 2019 Blog, Mobile, Omnichannel

Over the last decade, a marked shift in shopping behavior has fundamentally changed the retail landscape in the US and abroad. In 2019 alone retail giants…

Customer Lifetime Value: A Marketer’s Key Metric

March 5, 2019 Blog, Customer Data

As marketers, there’s almost nothing we love more than a good metric. We’re constantly crunching the numbers to find out what works, why it works, and…

Are you Disenfranchising Your Franchisees?

February 18, 2019 Blog, Customer Data, Omnichannel, Personalization

Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…

It’s the Thought that Counts, Right?

February 11, 2019 Blog, Customer Data, Omnichannel, Personalization

You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…

Just Tell Me What To Do Next

January 29, 2019 Blog, Customer Data, Personalization

In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…

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    Customer Q&A: Look-alike Modeling with 2nd Spark

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    How is Marketing Segmentation Used in Customer Retention?

    August 28, 2018

    Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

    September 11, 2018

    Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?

    April 1, 2020

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