3 Tips for a Good Customer Lifecycle Model
It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…
A Turkey Timeline: Before, During and After T-Day
It happens every year. Sometime in early November we all stop measuring time in days and months, opting instead to mark its passage by a few…
Using Data for Loyalty Program Design
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…
Get Noticed with a Mobile Scratch Off
Stand Out from the Crowd Today, there are so many ways to share content with customers and many perspectives on how to get the best results….
Ten Facts About the Fast-Growing Cannabis Industry
You may call it as weed, marijuana, or pot; maybe you know the difference between CBD and THC. Perhaps you’ve sampled an adult gummy bear in…
The Next Phase for Grocery Store Loyalty Programs
It’s impossible to dispute the effect that merchandising giants like Walmart and Amazon have had on the retail industry, and now with the launch of Amazon…
A New Era for Grocery Loyalty Programs
Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…
Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices
An ecommerce website has a lot of jobs. First and foremost, it has to showcase products, provide information, facilitate sales and process transactions. It is also…
How is Marketing Segmentation Used in Customer Retention?
Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…