The Loyalty Iceberg: Creating Human-Centered Experiences
The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…
Four Decades of Black Friday
The term Black Friday was first coined in 1869 to describe the collapse of the U.S. gold market brought about by two gold speculating conspirators, but…
A Tale of Two Journeys: Comparing Loyalty Members & Mystery Shoppers
When you know your customers, you can customize their experience with your brand and create interactions that are fun, relevant and personal. But when you don’t,…
Up Your Gift Card Game in Time for the Holidays
Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from…
Congratulations to Kimmah Shah – Marketo’s 2019 Fearless 50 Award Winner!
Today we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class…
With Technology, Everything Old is New Again
There’s a great deal of nostalgia around the notion of an old time general store. Was it the limited selection of goods? The take-it-or-leave-it prices of…
From Mass Marketing to Machine Learning
In the last century, marketing has done a 180. We started with mass marketing, which ignored segment differences and sought to sell one thing with one…
Creating Great Customer Relationships is Always in Fashion
Fashion. It’s a passion, it’s an addiction – and it’s a $1.3 trillion global industry. And the share of online spending on fashion is now outpacing…
Can You Pass the Birthday Present Test?
Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…
Getting Personal with Machine Learning: New Tech & Advanced Segmentation
Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…