Top 10 Strategic Customer Segments
Establishing a set of customer segments is the first step to strategic, impactful marketing. Beyond personalization, segments can be used to manage churn, increase margin, optimize…
Gift Card Integration: Delivering Big Revenues for Retailers
Guest Post by Kevin Payne, VP Corporate Marketing for GiftNow While the majority of retailers recognize the importance of their gift card business – a $160…
Loyalty Fraud: How to Spot it and Stop it
What Is Loyalty Fraud? Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. There are a few different…
Why Loyalty Programs Fail: Here’s What Not to Do
The simple premise of most loyalty programs is to acquire more customers to help drive engagement to increase the bottom line. But some customer loyalty and…
New Seasons Market Named Award Finalist
We’re excited to announce that New Seasons Market is a Loyalty 360 Award finalist in the category of Social Impact and Corporate Social Responsibility! The awards…
Your Customer Database is an Object in Motion
In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the…
Would you Like a Side of Agency with your Technology?
If you feel like you’re not getting the full value out of your investment in technology, you’re not alone. According to Gartner, the majority of marketers…
How Savvy Brands Increase Overall Spend
When the same old discounts aren’t helping brands sell anymore, a click to claim campaign can help track down the reason why — and give their…
Earth Day Inspiration from Clutch Customers!
The first Earth Day was celebrated in 1970, when over 20 million Americans took to the streets to demonstrate against the harmful impact of industry on…
From Like to Love: Creating Emotional Loyalty
The past year has been an emotional rollercoaster—you would be hard-pressed to find someone who hasn’t been on a ride. In times like these, we…