Five Growth Strategies for Cannabis Retailers
Swift and sweeping changes to customer behavior and business regulations have left many in the red. But in spite of the upset, cannabis retailers are on…
5 COVID-Proof Tactics to Drive Holiday Revenue
This year we’ve had to ask ourselves unprecedented questions like, What month is it?…Is my mask on upside down?…Did I wash those bananas already?…Where is Kelly…
How B Corps are Changing the Conversation
Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…
How to Flex Your Loyalty Program in a Pandemic
The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…
How is Marketing Segmentation Used in Customer Retention?
Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Part 2: Do Customer Loyalty Programs Really Work?
In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…
Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…
Automate Your Way to Customer Engagement
Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use…
Learn Something New Every 30 Days
“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days. Conventional wisdom holds that once our brains…