How B Corps are Changing the Conversation
Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…
How to Flex Your Loyalty Program in a Pandemic
The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…
How is Marketing Segmentation Used in Customer Retention?
Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Part 2: Do Customer Loyalty Programs Really Work?
In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…
Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…
Automate Your Way to Customer Engagement
Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use…
Learn Something New Every 30 Days
“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days. Conventional wisdom holds that once our brains…
Three Reasons Luxury Brands Should Invest in Mobile
Every brand believes that luxury fashion brands are ripe for digital innovation, and brands that resist doing so will find themselves struggling in the future. At…
Introducing Clutch Essential: The Premier NetSuite Loyalty Solution
When we launched the Clutch SuiteApp for NetSuite customers last year, we met a lot of smaller businesses that needed an out-of-the-box gift and loyalty program….