Identify

Build a unified, 360-degree profile for each customer using clean, real-time data

Centralized and Accessible

Establish complete, persistent profiles on a platform that can integrate infinite data points from any system

Clean, Organized, Complete

Link identifiers across systems, resolve duplicates, and enrich profiles using Clutch’s network of third-party data partners

Updated in Real -Time

Stay connected to live events and ensure accurate, current profiles with two-way API integrations

Understand

Transform data to insight to action, all in real time

Scoring + Lifetime Value

Measure customer lifetime value or establish scores using a recency, frequency, monetary model

Real-Time Segmentation

Automate dynamic customer movement in and out of configured segments with customizable events and rules

Motivate

Identify opportunities and drive positive behavioral change in real-time

Decisioning Engine

Customer actions - or inactions - trigger engagements to manage churn, build loyalty, and optimize customer value.

Machine Learning

The Clutch Platform learns from data for increasingly accurate assessments of optimal content, audience, channel, and timing.

Open Architecture

Integrate the Clutch Platform with any endpoint using the open API architecture and enable Clutch insights in any system.