From Mass Marketing to Machine Learning
In the last century, marketing has done a 180. We started with mass marketing, which ignored segment differences and sought to sell one thing with one…
Creating Great Customer Relationships is Always in Fashion
Fashion. It’s a passion, it’s an addiction – and it’s a $1.3 trillion global industry. And the share of online spending on fashion is now outpacing…
Can You Pass the Birthday Present Test?
Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…
Getting Personal with Machine Learning: New Tech & Advanced Segmentation
Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…
Do Ecommerce Companies Need a Loyalty Program?
Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?”…
Marketing Beyond Markdowns: How to Stay Competitive in Ecommerce without Relying on Price
Reports from industry experts like Magento are filled with positive stats for ecommerce retailers—across the board, business is booming! Consumers spent a whopping $517 billion online…
Clutch Named a Strong Performer in Forrester Wave™: Loyalty Technology Platforms Q219
In their new report, Forrester Research has taken an in-depth look at the top thirteen loyalty technology providers using a robust evaluation process, customer interviews and…
7 Ways to Create a Seamless Customer Experience with Mobile
Over the last decade, a marked shift in shopping behavior has fundamentally changed the retail landscape in the US and abroad. In 2019 alone retail giants…
Customer Lifetime Value: A Marketer’s Key Metric
As marketers, there’s almost nothing we love more than a good metric. We’re constantly crunching the numbers to find out what works, why it works, and…
Are you Disenfranchising Your Franchisees?
Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…