Customer Q&A: Look-alike Modeling with 2nd Spark
Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is…
Top Consumer Trends and Impacts for 2021
As you’ve read and probably experienced yourself, the big headline for 2021 consumer behavior is the shift to e-commerce. Most analysts agree that 2020 only accelerated…
A Big Question with Many Answers
Congratulations everyone, you’ve almost made it to the end of the year! As always, during the last few weeks of any year – but especially this…
Five Growth Strategies for Cannabis Retailers
Swift and sweeping changes to customer behavior and business regulations have left many in the red. But in spite of the upset, cannabis retailers are on…
New Seasons’ Gift It Program Generates $30K for Local Organizations
Last month, we published an article about B Corporations. We sought to emphasize that those who bear the certification don’t do it for show; rather, these…
5 COVID-Proof Tactics to Drive Holiday Revenue
This year we’ve had to ask ourselves unprecedented questions like, What month is it?…Is my mask on upside down?…Did I wash those bananas already?…Where is Kelly…
Cybersecurity Awareness Month Q&A
Did you know that October is Cybersecurity Awareness Month? Unlike National Donut Day or National Relaxation Day, the month-long event is actually recognized by the US…
How B Corps are Changing the Conversation
Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…
How to Flex Your Loyalty Program in a Pandemic
The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…
Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?
Everything Changes. Do you remember how we shopped, went to school, or socialized before 1990 and the inception of the world wide web? The advent of…