Existing Customers are Your Key to Recovery – Start Now While There is Time
A Note From Our CEO These are uncertain times. Even still, one thing is certain. Things will stabilize, and we will get through this. Of course,…
Empower Your Customers With Ways To Support Your Business
Let’s face it. Businesses across the country are seeing their sales decline, and the uncertainty is causing everyone to feel a bit scared and overwhelmed….
The Loyalty Iceberg Part 5: Know What I Care About
Part 5: Know What I Care About In our fifth installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we move on from customer…
Taste is Just the Beginning: Creating Loyalty in the Restaurant Industry
It doesn’t matter whether they are shopping at a retail store, checking into a hotel or ordering takeout from a restaurant, anytime they’re shelling out their…
The Loyalty Iceberg Part 4: Remove the Friction
Part 4: Remove the Friction Our first three installments of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, focused on more abstract customer expectations, that…
The Loyalty Iceberg Part 3: Embrace Me
Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and…
The Loyalty Iceberg Part 2: Understand Me
Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer…
The Loyalty Iceberg: Creating Human-Centered Experiences
The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…
Four Decades of Black Friday
The term Black Friday was first coined in 1869 to describe the collapse of the U.S. gold market brought about by two gold speculating conspirators, but…
A Tale of Two Journeys: Comparing Loyalty Members & Mystery Shoppers
When you know your customers, you can customize their experience with your brand and create interactions that are fun, relevant and personal. But when you don’t,…