Behavior Change at Scale: A Hybrid Approach Using TTM, COM-B, and Nudge Theory on the Clutch Platform
As healthcare organizations face increasing pressure to improve outcomes, reduce costs, and enhance the patient experience, one thing has become clear: effective engagement isn’t optional—it’s essential. Whether it's preventive care, chronic disease management, or post-discharge follow-up, long-term success depends on changing patient behavior at scale.
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