Select recent articles featuring Clutch’s insight and expertise:
April 13, 2015: Mark Harrington reviews the focal points that drive genuine customer loyalty for brands.
April 9, 2015: Mark Harrington discusses how customer understanding is a primary key to effective enterprise marketing strategy.
April 7, 2015: Clutch’s VP of Marketing, Mark Harrington, discusses what is generally at the top of Marketers’ wish lists today.
April 3, 2015: Tyler Walton goes in-depth on how spas and health clubs can better market themselves and connect with customers.
March 31, 2015: D&B sits down with our VP of Marketing, Mark Harrington, to discuss how Marketers can effectively leverage data.
March 26, 2015: Clutch’s Mark Harrington is featured in the expert piece reviewing the focal points of genuine loyalty and steps to success.
March 25, 2015: Clutch’s Tyler Walton reviews major hurdles many brands trip over when it comes to consumers unsubscribing from their emails.
March 24, 2015: NFIB talks to Clutch’s Andy O’Dell about the benefits and challenges of adopting a customer loyalty program.
March 23, 2015: Clutch’s Marketing Head reviews how innovative marketers are leveraging Consumer Management to extract value from ‘big data.’
March 13, 2015: A look at evolving customer experience and the critical role Consumer Management technology is playing.
March 12, 2015: Clutch COO, Brad Marg, is featured in this industry report reviewing the main challenges and solutions CMOs are facing.
March 10, 2105: Clutch’s Marketing Head, Mark Harrington, reviews how brands can leverage big data to drive strategic marketing.
March 5, 2015: While most brands understand the value of finding their MVCs, many brands struggle to uncover them and often identify them based on a single dimension.
March 4, 2015: This topic was the theme during a recent discussion at the All Payments Expo, which featured Clutch CSO Andy O’Dell.
March 4, 2015: QSRs should consider moving enrollment away from the point-of-sale and into consumers’ hands, freeing employees from additional obligations at the register.
March 3, 2015: Clutch’s Dylan Gordon reviews in this SlideShare how brands can strategically earn loyalty from their customers.
March 2, 2015: Our VP of Marketing, Mark Harrington, is featured in this piece discussing the importance of customer intelligence to a retail mobile strategy.
February 26, 2015: Successful companies are embracing advanced consumer management technology to gain a holistic, multidimensional understanding of customers.
February 26, 2015: We sat down with Clutch’s VP of Marketing, Mark Harrington, to discuss the idea that Marketing is “dead” as HBR put it.
February 25, 2015: Clutch’s Andy O’Dell discusses the shortcomings of shopping apps that create disapproval with consumers.
February 24, 2015: An in-depth slideshare on how brands can effectively identify and cultivate their brand advocates.
February 24, 2015: Clutch’s Marketing Specialist, Tyler Walton, discusses how real-time connectivity to Customer Service helps drive user experience.
February 18, 2015: Tyler Walton is featured in this guest column on five major mistakes brands make with their email marketing campaigns.
February 17, 2015: Clutch’s VP of Marketing, Mark Harrington, discusses the impact of identifying and engaging a brand’s most valuable customers.
February 12, 2015: Amazon ‘Sell More’ Blog features how Consumer Management technology can help brands identify and leverage their best customers.
February 10, 2015: NextResturants invited Brad Marg, Chief Operating Officer with Clutch, to give some great insights on what’s possible for restaurants to leverage customer segmentation.
February 5, 2015: The advanced consumer management platform helps brands build consumer loyalty and deliver gifting, gift card and strategic marketing solutions.
February 3, 2014: Clutch’s advanced Consumer Management platform leads the way in next-generation loyalty, gift and marketing solutions to existing customers and now engages over 45 million consumers.
January 28, 2015: Clutch’s Dylan Gordon discusses the importance for brands to personalize their points of engagement to maximize their efficacy.
January 26, 2015: Clutch’s VP of Marketing discusses how brands are leveraging digital customer intelligence to enhance the customer lifetime value of marketing campaigns.
January 26, 2015: Clutch Marketing Specialist, Tyler Walton, discusses how Wet Seal can move forward from their recent market struggles.
January 20, 2015: An in-depth view of the ins and outs of how brands can build an experience focused on their customers.
January 16, 2015: Clutch CSO, Any O’Dell, shares his thoughts on 2015 payment issues on NCR Small Business expert panel with experts from Forbes and Experian.
January 15, 2015: As Marketing increasingly becomes a data-driven discipline within the organization, the ability to centralize, synthesize and analyze fragmented data streams across an array of channels is critical.
January 14, 2015: Clutch CSO, Andy O’Dell, with a panel of experts discussing the biggest payment innovation of the year in 2014.
January 14, 2015: It’s easy to get mesmerized in the attractive, enticing world of loyalty. In fact, we hear the same excitement all the time. However, loyalty comes second; data capture and customer intelligence come first.
January 8, 2015: Clutch’s Director of Customer Success, Joe Pino, reviews how brands can leverage their consumer data to effectively understand customers to ultimately earn loyalty.
January 7, 2015: Clutch’s Vice President of Marketing, Mark Harrington, discusses how brands are missing the big opportunity to build genuine connections with their customers.
January 6, 2015: Today’s advances in consumer management technology are facilitating a paradigm shift for brands to achieve authentic understanding and generate genuine loyalty from their best customers.
January 5, 2015: Clutch’s Tyler Walton is featured on LinkedIn Pulse’s ‘Big Idea’ discussion for 2015. Here he reviews the importance of getting back to basics with customers.
December 18, 2014: Rawlings and Clutch have teamed to launch Rawlings Rewards that targets Rawlings most loyalty customers.
December 16, 2014: Rawlings recently partnered with Clutch, a leading consumer management firm that specializes in consumer insights, strategic loyalty and advanced technology, to create Rawlings Rewards−the company’s first-ever customer loyalty program.
December 15, 2014: As many companies lament diminishing loyalty from today’s ‘always on’ consumer, those savvy brands among them are embracing the approach and technology required to shift from a reactive, “wait and see” concept to a proactive, “design and drive” initiative.
December 10, 2014: Rawlings Sporting Goods Company, Inc. recently partnered with Clutch, a leading consumer management firm that specializes in consumer insights, strategic loyalty and advanced technology, to create Rawlings Rewards™, its first consumer loyalty program.
December 9, 2014: A look at methods and tactics to effectively increase loyalty program enrollment over the holiday season.
December 5, 2014: The Marketing team for many leading brands has raced ahead of the curve thanks to technology advancements that don’t require teams of data savants.
December 2, 2014: Focusing on price instead of adding value, retailers are training shoppers to focus on price as well. They collectively create a customer expectation for discounts, driving market prices down, and increasing consumer surplus (when a consumer is willing to pay more than the current market price).
November 24, 2014: Clutch’s Tyler Walton reviews strategies and tactics to effectively engage gift cards during the holiday season for both retailers and restaurants.
Third Quarter, 2014: Clutch is featured in the Q3 Loyalty Innovation review for launching a custom, automated loyalty program for Amazon Webstore merchants.
November 20, 2014: Today, brands can understand consumers like never before on a multidimensional level in regards to their shopping tendencies, purchase actions, loyalty triggers and brand affinities.
November 17, 2014: Marketing teams now have the ability to strategically understand their customers on deep, multidimensional levels based on their shopping actions and behaviors, allowing brands to craft personalized communications and engagements in real-time.
November 14, 2014: Seizing customer loyalty is about winning who you can. Focus on customers who adopt early, and reward them for taking a chance on your brand. Furthermore, work to understand why your first customers became your first customers.
November 13, 2014: According to Clutch VP of Marketing, Mark Harrington, “When social intelligence is overlaid onto consumer transaction or loyalty data, its value grows exponentially given the dimensions of attitudes and actions that are revealed.”intelligence is overlaid onto consumer transaction or loyalty data, its value grows exponentially given the dimensions of attitudes and actions that are revealed.”
November 11, 2014: Clutch VP of Marketing, Mark Harrington writes on five major ways brands are sabotaging customer loyalty with their reward program structure.
November 8, 2014: Clutch VP of Marketing is featured in this article saying, “Having the ability to understand consumers on a multidimensional level allows brands to effectively engage, build loyalty, and gain a competitive advantage.”
November 3, 2014: Clutch COO, Brad Marge, reviews how brands have the ability to strategically understand customers, allowing them to craft personalized communications and engagements in real-time to motivate consumer actions towards greater commitment and stronger loyalty.
October 29, 2014: A brand advocate is a satisfied loyal customer who shares their positive experience with others, ultimately influencing the creation of more loyal customers.
October 28, 2014: Clutch VP of Marketing, Mark Harrington, shares insight on how to leverage social media to gain powerful insight on customers to drive strategy.
October 28, 2014: Many retailers lament today’s “Age of the Consumer,” pointing to the challenges and disadvantages it presents to brands, however, many innovative companies are recognizing this increased intelligence as a path to understand consumer needs in order to drive loyalty.
October 24, 2014: Forward thinking merchants are learning to focus on quality members, over quantity. It’s for this reason retailers serious about building loyalty should stop the hard sell that attracts those who are hunting discounts and focus on making it easy for your best customers.
October 22, 2014: Clutch Co-Founder, Andy O’Dell, discusses why customer experience will determine whether Apple Pay is a tipping point for the mobile wallet space.
October 22, 2014: A infographic review of how smart brands are strategically building loyalty in today’s challenging ‘Age of the Consumer’ environment.
October 20, 2014: Clutch Vice President of Marketing, Mark Harrington, reviews how businesses can strategically leverage social media to effectively build brand loyalty.
October 15, 2014: Customer success starts with creating a quality product or service customers actually want. A company can have the greatest loyalty program in the world but it will fail if the foundation isn’t built around the customer.
October 15, 2014: The loyalty solution that Clutch has built is configurable so merchants using the Amazon Webstore platform can create programs that meet their needs and business model.
October 13, 2014: Clutch Marketing Manager, Tyler Walton write how overall customer success is a continuous process of removing barriers and increasing opportunities for customers to engage with a company.
October 13, 2014: A recently released study on customer engagement loyalty from Colloquy found that 54 percent of loyalty program members are unhappy with the reward options offered by brands.
October 10, 2014: As brands look to increase the impact of their marketing budgets to compete in today’s “Age of the Consumer,” many are realizing that a focus on maximizing their best customers is the most economical and effective path to success.
October 9, 2014: Clutch Co-founder and CEO, Ned Moore, was recently featured in a Philadelphia-focused section of Businessweek which highlighted Clutch as one of the region’s premiere technology businesses.
October 8, 2014: Clutch adds technology veteran marketer, Mark Harrington, as Vice President of Marketing to help expand company’s exposure and thought leadership.
October 2, 2014: Clutch Chief Operating Officer, Brad Marg, sits down for a Q&A where he discusses the emerging trends in loyalty, success measurement and customer experience.
October 1, 2014: Clutch Co-founder and Chief Strategy Officer writes this guest column on the relationship between consumer success and consumer loyalty.
August 28, 2014: Clutch Co-founder and Chief Strategy Officer, Andy O’Dell, writes this guest feature reviewing Apple’s jump into the payment arena and the impact it could have.
August 15, 2014: “Typically, relationships are the highest driver of loyalty in the SMB space, next to location, but they are often overlooked in SMB marketing plans,” explained Clutch Chief Strategy Officer, Andy O’Dell.
July 21, 2014: Clutch Marketing Manager, Tyler Walton, provides this guest column on how brands can become strategically customer centric.
July 16, 2014: Clutch’s Vice President of Strategic Partnerships, Jenna Flateman Posner, reviews how brands can synthesize and leverage multichannel data to drive business performance.
July 15, 2014: Co-founder and Chief Strategy Officer is featured in this article on the importance of the customer relationship over rewards in developing loyalty.
July 9, 2014: Clutch develops premier solution for Amazon Webstore merchants to issue and accept custom automated loyalty rewards for customers.