Select recent articles featuring Clutch’s insight and expertise:
September 23, 2016: Clutch wins the award for the 5th fastest growing company in Philadelphia.
September 21, 2016: Tyler Walton analyzes what strategy Chipotle should implement to increase sales.
September 19, 2016: Brad Marg gives his thoughts on brick-and-mortar stores are improving their customer experience.
September 1, 2016: Brad Marg is featured on how fast casual brands should design their loyalty programs.
August 29, 2016: Brad Marg explains how restaurants can pull customer data into one platform to enhance marketing.
August 8, 2016: Tyler Walton comments how social commerce will use customer data to remarket.
August 8, 2016: Our recently renovated office and building is featured in the local business journal.
August 4, 2016: Jim Hooven comments on the complexity of airline reward programs.
June 30, 2016: Ryan Rose discusses how customer data can create better customer engagements.
May 24, 2016: Wise Marketer looks to Clutch’s VP of Marketing, Mark Harrington, to lay out the fundamentals of customer loyalty.
May 23, 2016: Clutch CSO, Andy O’Dell talks about the future of payments and data’s critical role.
May 20, 2016: Matt Segal discusses how many luxury brands are falling short when it comes to customer experience.
May 19, 2016: A Q&A with our head of marketing, Mark Harrington, on the evolution of customer MarTech.
May 18, 2016: Clutch’s Client Strategy Director, Joe Pino, on the critical role your solution partner plays in developing a customer strategy.
May 18, 2016: Article on NetSuite’s release retail apparel solution and Clutch’s role as a strategic partner.
May 18, 2016: NetSuite reviews its enhanced solutions for apparel retailers which includes Clutch’s solutions.
May 17, 2016: Clutch’s COO, Brad Marg, is featured in this expert customer loyalty report on the chasm of loyalty.
May 16, 2016: Our VP of Marketing, Mark Harrington, discusses why ever customer interaction is critical to earning true customer loyalty.
May 12, 2016: Rocky Brands teams with Clutch to launch advanced loyalty program for four distinct brands.
May 11, 2016: Clutch COO, Brad Marg, discusses the unique challenges of launching an advanced loyalty program for Rocky Brands.
May 10, 2016: Rocky Brands announces that Clutch is powering unique customer loyalty programs for five of their footwear brands.
May 5, 2016: Loyalty 360 features Clutch’s John Cecilian in this Q&A on the role of customer experience in retail success.
May 4, 2016: Franchising Today profiles Clutch’s advanced technology and strategies and how it impacts leading franchised brands.
May 3, 2016: Clutch COO Brad Marg writes on the wide shortcomings CRM has when it comes to customer marketing.
May 2, 2016: Clutch’s Tyler Walton writes on how data-driven customer strategies are transforming food brands.
April 2016: Beverage magazine features Clutch’s VP of Marketing, Mark Harrington, on how brands are earning loyalty from savvy customers.
April 29, 2016: A look at the good and bad lessons on brand loyalty from the presidential candidate.
April 29, 2016: Featured article on how genuine loyalty should be the focal point of a brand’s customer strategy.
April 28, 2016: Our VP of Marketing, Mark Harrington, bylines this feature on how “loyalty” is broken for many brands.
April 28, 2016: Leading tire industry publication features Clutch’s platform as a leading technology transforming automotive services.
April 25, 2016: Clutch Marketing Manager, Tyler Walton, bylines this feature on McDonald’s use of data to drive experience.
April 21, 2016: A look at how airlines are creating disloyalty with passengers with their loyalty initiatives.
April 21, 2016: Clutch talks about the issues and shortcomings with airline loyalty and what carriers can learn from other industries.
April 20, 2016: Our Vice President of Marketing, Mark Harrington, reviews several key traits of today’s successful customer marketer.
April 19, 2016: Samsonite Korea selects Clutch to design and develop innovative customer loyalty program.
April 14, 2016: Clutch’s Jordan Cohen and Joe Pino serve as experts for this feature on data-driven customer experience.
April 8, 2016: A reprint of Direct Markting News’ Customer data eBook featuring Clutch’s Joe Pino.
April 6, 2016: Clutch’s Joe Pino discusses the data that is helping brands earn genuine loyalty from customers.
April 5, 2016: Clutch’s VP of Partnerships, Jenna Flateman Posner, discusses the innovations and advancements with customer loyalty.
March 31, 2016: LYONSCG will leverage Clutch’s advanced capabilities in marketing, stored value, and omni-channel loyalty.
March 30, 2016: Clutch COO, Brad Marg, advises the Associated Press on the customer loyalty market for coffee.
March 30, 2016: Clutch provides insight on the most significant emerging trends impacting marketing in today’s digital world.
March 29, 2016: Our VP of Marketing, Mark Harrington, talks about the challenges and benefits of customer data in driving strategy.
March 25, 2016: Clutch’s Marketing Specialist, Tyler Walton, reviews McDonald’s data-driven upswing in customer appeal.
March 24, 2016: Clutch’s VP of Marketing, Mark Harrington, discusses how brands can effectively use their customer data.
March 23, 2016: Clutch client Miller Brothers Furniture reviews how their Clutch loyalty program helps them drive customer retention and sales.
March 2016: Feature on the loyalty solution Clutch provides to Better Buzz coffee and how it impacts the brand’s success.
March 21, 2016: Clutch’s VP of Marketing, Mark Harrington discusses how customer personalization is driving ROI for brands.
March 17, 2016: Our Marketing Specialist, Tyler Walton, reviews the ins, outs and impacts of Starbucks changing the structure of its customer loyalty program.
March 15, 2016: A look at the challenges marketers face in motivating customers and how innovation is helping brands make deeper connections.
March 14, 2016: Clutch’s CTO, Dan Guy, reviews the path brands are taking to launch data-driven customer strategies.
March 4, 2016: Loyalty 360 interviews Clutch CEO Ned Moore on customer marketing innovations and market evolution.
March 2, 2016: Review of the tremendous growth and expansion Clutch saw over the course of 2015.
February 26, 2016: Clutch COO Brad Marg discusses strategies and tactics to deliver exceptional customer experiences.
February 25, 2016: Clutch’s automotive industry specialist, Ryan Rose, sits down for a Q&A on customer technology innovations impacting the car care industry.
February 24, 2016: Clutch’s Garth Reid dispels major customer loyalty myths holding back brands.
February 24, 2016: Our VP of Marketing discusses how innovative, data-driven loyalty programs can drive success for emerging brands like honeygrow.
February 22, 2016: Clutch’s VP of Finance, Jerry Shinfeld, reviews the ins and outs businesses need to know with gift card programs.
February 17, 2016: Our Marketing VP discusses the pitfalls marketing teams are falling into when it comes to customer loyalty.
February 16, 2016: Forrester Wave on loyalty says, “Consider Clutch if you need marketing support that goes beyond loyalty.”
February 15, 2016: Mark Harrington discusses the common data mistakes ecommerce brands make with their customer marketing.
February 15, 2016: Clutch Client Insights & Strategy Manager, Vasek Shatillo, discusses the challenges and triumphs brands are facing with customer experience.
February 11, 2016: Our VP of Marketing, Mark Harrington, discusses the most valuable customer insight businesses can glean from their data.
February 4, 2016: Clutch’s VP of Ops, Jim Hooven, on customers growing increasingly frustrated with ‘one size fits all’ marketing.
January 23, 2016: Clutch’s Joe Pino discusses PWC’s recent report on brands’ data drowning’ and how MarTech is helping.
January 22, 2016: Our VP of Marketing discusses how customer marketing technology is driving the MarTech evolution for brands.
January 19, 2016: Clutch’s Vasik Shatillo discusses the keys for brands to achieve a data driven culture to drive genuine customer loyalty.
January 18, 2016: Feature article from Clutch’s VP of Marketing on how brands can adopt a data driven customer marketing strategy.
January 12, 2016: A roundtable of automotive service experts, including Clutch’s Ryan Rose, discusses customer loyalty and more.
January 5, 2016: Our COO Brad Marg and Wizard World’s Director of Events, Ryan Munoz, discuss how technology is driving Comic Con fan loyalty.
January 4, 2016: Clutch’s Marketing Manager, Tyler Walton, reviews effective ways to promote your gift and loyalty programs.
December 23, 2015: Clutch’s VP of Finance, Jerry Shinfeld, discusses major considerations brands need to make related to their gift card program.
December 2015: Clutch is featured in the publication’s review of customer engagement platforms, or the ‘next gen’ CRMs.
December 16, 2015: Our VP of Marketing, Mark Harrington, discusses tactics to get customers from the pump into the store.
December 9, 2015: Clutch’s Ryan Rose discusses strategies retailers can use to enhance holiday sales from customers.
December 3, 2015: Clutch’s Matt Segal discusses brands tapping into mobile to enhance customer experience.
December 1, 2015: Brad Marg, COO of Clutch, discusses marketing technologies transforming how restaurant brands connect with their customers.
November 30, 2015: Clutch COO, Brad Marg, discusses how big customer data is transformative to restaurant brand marketing.
November 18, 2015: Ezra Shaffer, Giro’s Digital Marketing Head, discusses how Clutch is helping them innovate Giro’s customer experience.
November 18, 2015: Our COO, Brad Marg, provides insights on how customer personalization can maximize the holidays for brands.
November 17, 2015: Our Marketing VP, Mark Harrington, provides guidance for brands looking to engage Twitter Wednesday.
November 17, 2015: Mark S. Pollock joins Clutch team as CFO to help manage company’s growth.
November 16, 2015: Wizard World teams with Clutch to deliver loyalty program to Comic Con fans.
November 11, 2015: Loyalty 360 reviews the how Meineke and Clutch are transforming customer connections for the brand.
November 10, 2015: Clutch’s Matt Segal is featured in this Q&A discussing how Consumer Management is transforming apparel brands.
November 9, 2015: Clutch helps Wizard World launch first Comic Con loyalty program.
November 9, 2015: Wizard World, provider of the iconic Comic Con events nationwide, selects Clutch to power its first loyalty program.
November 9, 2015: Our VP of Marketing, Mark Harrington, lays out the seven ‘deadly’ marketing sins of customer engagement.
November 9, 2015: Our Marketing Specialist, Tyler Walton, discusses how brands are taming their customer data to drive success.
November 5, 2015: Clutch CEO, Ned Moore, discussed the importance of company culture and more at the IMPACT Conference.
November 4, 2015: Clutch COO, Brad Marg, named to advisory board of Loyalty Marketer’s Association.
November 3, 2015: Meineke and Clutch honored as finalists for Loyalty 360 Customer Experience Award.
October 29, 2015: Clutch’s Mark Harrington reviews loyalty lessons from Phialdelphia and why Shop.org chose the iconic city for their flagship show.
October 27, 2015: Meineke will present a fascinating session titled “Delivering High Performance, Personalized Brand Experiences to Customers,” at Engagement Expo.
October 26, 2015: Our VP of Marketing, Mark Harrington, discusses effective tactics brands are engaging to reach and motivate Millennials.
October 24, 2015: Clutch’s Director of Client Strategy discusses customer technology advances bringing brand ‘back to the future.’
October 8, 2015: Meineke’s CMO and Clutch VP of Operations discuss the new customer program Clutch is assembling for the auto service brand.
October 2, 2015: Clutch hosting ‘Taste of Philly’ event at Shop.org Digital Summit in Philadelphia.
September 24, 2015: Mark Harrington discusses the pitfalls brands often fall into with sloppy social media management.
September 23, 2015: Loyalty blog features Q&A with Clutch’s Joe Pino on New York Times’ and Starbuck’s partnership.
September 17, 2015: Clutch VP of Operations, Jim Hooven, discusses the pitfalls myopic customer experience metrics can pose to brands.
September 15, 2015: Clutch’s Mark Harrington discusses the challenges social media poses to leading brands.
September 11, 2015: Clutch’s Mark Harrington discusses how focusing on current customers can slingshot a brand’s business.
September 3, 2015: Clutch’s marketing head, Mark Harrington writes on the five traits successful marketers need today.
September 2, 2015: A look at the major impacts brands are experiencing by centralizing their disparate customer data.
September 2, 2015: Clutch’s Head of Customer Insights and Strategy, Joe Pino, discusses the impact prepaid promotional cards have on brands and customers.
August 31, 2015: Meineke CMO, Artemio Garza, talks about Meineke’s approach to customer loyalty and how Clutch is helping them achieve it.
August 31, 2015: Clutch COO Brad Marg discusses how Marketing teams are shifting to Consumer Management technology over failed traditional CRMs.
August 31, 2015: Meineke launches “On With Life” ad campaign to align with new customer loyalty campaign designed by Clutch.
August 24, 2015: POS on Cloud partners with Clutch to to integrate customer loyalty solutions into their solutions.
August 24, 2015: Clutch and POS on Cloud partner to deliver advanced customer solutions to businesses.
August 19, 2015: Clutch’s Tyler Walton provides insight on in-store tracking and retail customer advancements.
August 17, 2015: Jenna Flateman Posner reviews five cartridges that extend the utility of your Demandware implementation.
August 14, 2015: Clutch’s VP of Marketing, Mark Harrington, discusses how big customer data is transforming brand engagement and loyalty.
August 10, 2015: Clutch’s Dylan Gordon reviews the ensuing battle between newcomer Jet.com and ecommerce giant Amazon.
August 6, 2015: Clutch’s Tyler Walton writes on when brands should consider a premium structure for their loyalty program.
August 3, 2015: Safeguard ‘sister’ companies WebLinc and Clutch partner to deliver advanced customer solutions to brands.
July 31, 2015: Andy O’Dell writes on the consumer challenges mobile shopping apps present to retailers.
July 29, 2015: Elevation Burger discusses how Clutch’s technology is helping them lead the charge on customer loyalty.
July 24, 2015: Ryan Rose, discusses footwear ecommerce and how Amazon’s continued success is impacting it.
July 24, 2015: Clutch’s marketing head, Mark Harrington, discusses the key customer lessons for every brand from Amazon’s ‘Prime Day.’
July 23, 2015: Lead Clutch investor, Safeguard Scientifics, features Clutch in their second quarter financial report.
July 21, 2015: Clutch COO, Brad Marg, and Client Head, Joe Pino, discuss the most important data brands can focus on to drive their customer marketing strategy.
July 20, 2015: Clutch’s Ryan Rose provides insight on the ecommerce dimension and Clutch client M. Gemi
July 17, 2015: Clutch’s Mark Harrington reviews WalMart’s efforts to invade Amazon’s “Prime Day” loyalty program boost.
July 16, 2015: Clutch’s Tyler Walton shares insight on how footwear brands can effectively retain their customers.
July 14, 2015: A leader in automotive service, maintenance and repair, Meineke chose Clutch to design and power a comprehensive consumer engagement solution.
July 13, 2015: Clutch’s Joe Pino discusses how brands are effectively adopting mobile customer engagement with Consumer Management technology.
July 13, 2015: Clutch COO, Brad Marg, reviews the growing trends with consumer data and customer loyalty.
July 13, 2015: Clutch’s Ryan Rose reviews the truths behind major customer loyalty myths plaguing many retail brands.
July 11, 2015: Clutch’s Jim Hooven talks about the challenges and triumphs of CIOs and CMOs working together to enhance customer experience.
July 8, 2015: Clutch’s Matt Segal writes a feature on how leading apparel brands are using Consumer Management to earn customer loyalty.
July 7, 2015: While many brands are adamant in their refusal to be viewed as discount providers, the irony is that they are often conditioning this very designation with consumers.
July 6, 2015: Clutch’s Marketing head, Mark Harrington discusses how data is driving back to school strategies for leading brands.
July 6, 2015: A review of the CMO Club roundtable event on enhancing customer engagement hosted by Clutch CEO, Ned Moore.
July 3, 2015: Clutch’s VP of Product, Pete Borowsky, reviews the impact Apple Wallet could have on customer loyalty.
July 1, 2015: Clutch’s Mark Harrington discusses the challenges and triumphs brands are having with Social Media.
June 23, 2015: Clutch’s Mark Harrington discusses how many brands are mis-focused customer acquisition instead of retention.
June 22, 2015: Hallie Steube, Director of Marketing for Marbles, explained, “We now have the opportunity to understand our customers like never before.”
June 20, 2015: Clutch’s Ryan Rose discusses how footwear brands are leveraging consumer management to strategically connect with customers.
June 18, 2015: Clutch’s Andy O’Dell discusses the how engagement of convience motivates consumers.
June 17, 2015: Clutch and EVO join forces to deliver advanced customer solutions to SMBs.
June 16, 2015: EVO Platinum Services Group and Clutch team to deliver advanced loyalty and gift solution for SMB merchants.
June 13, 2015: Mark Harrington discusses how brands are leveraging technology advancements to drive customer experience.
June 11, 2015: Dylan’s Candy Bar Sweet Rewards loyalty program is designed to help identify and understand the retailer’s core consumers to better connect with them.
June 10, 2015: Joe Pino discusses how brands are paving the customer experience path with data.
June 9, 2015: Dylan’s Candy Bar partners with Clutch to design Sweet Rewards customer loyalty program.
June 5, 2015: Clutch brings new technology and strategy to Latitude 360’s ‘Club 360’ customer loyalty program.
June 4, 2015: Clutch CTO, Dan Guy, goes in depth on the technologies help brands truly get customer-centric.
June 3, 2015: Ned Moore, CEO, Clutch offered his unique and expert views on topics related to loyalty marketing and customer engagement.
June 2, 2015: Clutch COO, Brad Marg, talks about the vision and success of Clutch in delivering customer experience to leading brands.
June 1, 2015: “Clutch was our ideal choice to manage our ‘360x Club’ Membership and Loyalty Programs.”
May 27, 2015: Clutch’s Joe Pino discusses the impact data centralization can have on brand loyalty.
May 26, 2015: Safeguard leads $5 million investment to close out Clutch’s Series B round.
May 26, 2015: Clutch closes $5 million investment in Series B round, led by Safeguard Scienitifics.
May 26, 2015: Clutch Marketing Head, Mark Harrington, discusses how technology is helping brands identify their best customers and personalize engagements.
May 26, 2015: Clutch announces closure of B round with $5 million investment from Safeguard and others.
May 21, 2015: Clutch CSO, Andy O’Dell, reviews four primary engagement approaches that brands can leverage to motivate customers.
May 20, 2015: Clutch CEO, Ned Moore was named finalists in the Technology CEO of the Year category. NewSpring congratulates Clutch for this well-deserved recognition.
May 19, 2015: Clutch’s Matt Segal answers questions on how wireless providers are leveraging loyalty solutions to reduce customer churn.
May 18, 2015: Clutch VP of Marketing discusses the evolving strategy with social commerce in this in-depth industry report.
May 14, 2015: Tyler Walton reviews common mistakes to avoid with a recently implemented loyalty program.
May 12, 2015: Brad Marg sits down for this one-on-one interview on how Harley-Davidson leverages consumer management to drive customer experience.
May 11, 2015: Tyler Walton is featured, giving tips on how to deliver value and relevancy with your email marketing.
May 4, 2015: Mark Harrington discusses the massive disconnect most Marketing Departments suffer from with customers.
May 4, 2015: Clutch COO Brad Marg and HD Blue Spring’s Shonna Smith discuss how consumer management technology helps Harley
April 30, 2015: Tyler Walton reviews the good, bad and ugly from a recently launched loyalty program.
April 30, 2015: Jenna Flateman Posner on how benefits beyond discounts can help brands drive customer affinity and experience.
April 29, 2015: Discussion with Mark Harrington (Clutch VP of Marketing) on how CMO’s can now unlock the power of data to connect with customers.
April 28, 2015: Feature on Brad Marg’s session on how Clutch’s technology is driving customer success for Harley dealerships.
April 16, 2015: Jenna Posner reviews the critical role of data in driving personalized customer experiences.
April 13, 2015: Mark Harrington reviews the focal points that drive genuine customer loyalty for brands.
April 9, 2015: Mark Harrington discusses how customer understanding is a primary key to effective enterprise marketing strategy.
April 7, 2015: Clutch’s VP of Marketing, Mark Harrington, discusses what is generally at the top of Marketers’ wish lists today.
April 3, 2015: Tyler Walton goes in-depth on how spas and health clubs can better market themselves and connect with customers.
March 31, 2015: D&B sits down with our VP of Marketing, Mark Harrington, to discuss how Marketers can effectively leverage data.
March 26, 2015: Clutch’s Mark Harrington is featured in the expert piece reviewing the focal points of genuine loyalty and steps to success.
March 25, 2015: Clutch’s Tyler Walton reviews major hurdles many brands trip over when it comes to consumers unsubscribing from their emails.
March 24, 2015: NFIB talks to Clutch’s Andy O’Dell about the benefits and challenges of adopting a customer loyalty program.
March 23, 2015: Clutch’s Marketing Head reviews how innovative marketers are leveraging Consumer Management to extract value from ‘big data.’
March 13, 2015: A look at evolving customer experience and the critical role Consumer Management technology is playing.
March 12, 2015: Clutch COO, Brad Marg, is featured in this industry report reviewing the main challenges and solutions CMOs are facing.
March 10, 2105: Clutch’s Marketing Head, Mark Harrington, reviews how brands can leverage big data to drive strategic marketing.
March 5, 2015: While most brands understand the value of finding their MVCs, many brands struggle to uncover them and often identify them based on a single dimension.
March 4, 2015: This topic was the theme during a recent discussion at the All Payments Expo, which featured Clutch CSO Andy O’Dell.
March 4, 2015: QSRs should consider moving enrollment away from the point-of-sale and into consumers’ hands, freeing employees from additional obligations at the register.
March 3, 2015: Clutch’s Dylan Gordon reviews in this SlideShare how brands can strategically earn loyalty from their customers.
March 2, 2015: Our VP of Marketing, Mark Harrington, is featured in this piece discussing the importance of customer intelligence to a retail mobile strategy.
February 26, 2015: Successful companies are embracing advanced consumer management technology to gain a holistic, multidimensional understanding of customers.
February 26, 2015: We sat down with Clutch’s VP of Marketing, Mark Harrington, to discuss the idea that Marketing is “dead” as HBR put it.
February 25, 2015: Clutch’s Andy O’Dell discusses the shortcomings of shopping apps that create disapproval with consumers.
February 24, 2015: An in-depth slideshare on how brands can effectively identify and cultivate their brand advocates.
February 24, 2015: Clutch’s Marketing Specialist, Tyler Walton, discusses how real-time connectivity to Customer Service helps drive user experience.
February 18, 2015: Tyler Walton is featured in this guest column on five major mistakes brands make with their email marketing campaigns.
February 17, 2015: Clutch’s VP of Marketing, Mark Harrington, discusses the impact of identifying and engaging a brand’s most valuable customers.
February 12, 2015: Amazon ‘Sell More’ Blog features how Consumer Management technology can help brands identify and leverage their best customers.
February 10, 2015: NextResturants invited Brad Marg, Chief Operating Officer with Clutch, to give some great insights on what’s possible for restaurants to leverage customer segmentation.
February 5, 2015: The advanced consumer management platform helps brands build consumer loyalty and deliver gifting, gift card and strategic marketing solutions.
February 3, 2014: Clutch’s advanced Consumer Management platform leads the way in next-generation loyalty, gift and marketing solutions to existing customers and now engages over 45 million consumers.
January 28, 2015: Clutch’s Dylan Gordon discusses the importance for brands to personalize their points of engagement to maximize their efficacy.
January 26, 2015: Clutch’s VP of Marketing discusses how brands are leveraging digital customer intelligence to enhance the customer lifetime value of marketing campaigns.
January 26, 2015: Clutch Marketing Specialist, Tyler Walton, discusses how Wet Seal can move forward from their recent market struggles.
January 20, 2015: An in-depth view of the ins and outs of how brands can build an experience focused on their customers.
January 16, 2015: Clutch CSO, Any O’Dell, shares his thoughts on 2015 payment issues on NCR Small Business expert panel with experts from Forbes and Experian.
January 15, 2015: As Marketing increasingly becomes a data-driven discipline within the organization, the ability to centralize, synthesize and analyze fragmented data streams across an array of channels is critical.
January 14, 2015: Clutch CSO, Andy O’Dell, with a panel of experts discussing the biggest payment innovation of the year in 2014.
January 14, 2015: It’s easy to get mesmerized in the attractive, enticing world of loyalty. In fact, we hear the same excitement all the time. However, loyalty comes second; data capture and customer intelligence come first.
January 8, 2015: Clutch’s Director of Customer Success, Joe Pino, reviews how brands can leverage their consumer data to effectively understand customers to ultimately earn loyalty.
January 7, 2015: Clutch’s Vice President of Marketing, Mark Harrington, discusses how brands are missing the big opportunity to build genuine connections with their customers.
January 6, 2015: Today’s advances in consumer management technology are facilitating a paradigm shift for brands to achieve authentic understanding and generate genuine loyalty from their best customers.
January 5, 2015: Clutch’s Tyler Walton is featured on LinkedIn Pulse’s ‘Big Idea’ discussion for 2015. Here he reviews the importance of getting back to basics with customers.
December 18, 2014: Rawlings and Clutch have teamed to launch Rawlings Rewards that targets Rawlings most loyalty customers.
December 16, 2014: Rawlings recently partnered with Clutch, a leading consumer management firm that specializes in consumer insights, strategic loyalty and advanced technology, to create Rawlings Rewards−the company’s first-ever customer loyalty program.
December 15, 2014: As many companies lament diminishing loyalty from today’s ‘always on’ consumer, those savvy brands among them are embracing the approach and technology required to shift from a reactive, “wait and see” concept to a proactive, “design and drive” initiative.
December 10, 2014: Rawlings Sporting Goods Company, Inc. recently partnered with Clutch, a leading consumer management firm that specializes in consumer insights, strategic loyalty and advanced technology, to create Rawlings Rewards™, its first consumer loyalty program.
December 9, 2014: A look at methods and tactics to effectively increase loyalty program enrollment over the holiday season.
December 5, 2014: The Marketing team for many leading brands has raced ahead of the curve thanks to technology advancements that don’t require teams of data savants.
December 2, 2014: Focusing on price instead of adding value, retailers are training shoppers to focus on price as well. They collectively create a customer expectation for discounts, driving market prices down, and increasing consumer surplus (when a consumer is willing to pay more than the current market price).
November 24, 2014: Clutch’s Tyler Walton reviews strategies and tactics to effectively engage gift cards during the holiday season for both retailers and restaurants.
Third Quarter, 2014: Clutch is featured in the Q3 Loyalty Innovation review for launching a custom, automated loyalty program for Amazon Webstore merchants.
November 20, 2014: Today, brands can understand consumers like never before on a multidimensional level in regards to their shopping tendencies, purchase actions, loyalty triggers and brand affinities.
November 17, 2014: Marketing teams now have the ability to strategically understand their customers on deep, multidimensional levels based on their shopping actions and behaviors, allowing brands to craft personalized communications and engagements in real-time.
November 14, 2014: Seizing customer loyalty is about winning who you can. Focus on customers who adopt early, and reward them for taking a chance on your brand. Furthermore, work to understand why your first customers became your first customers.
November 13, 2014: According to Clutch VP of Marketing, Mark Harrington, “When social intelligence is overlaid onto consumer transaction or loyalty data, its value grows exponentially given the dimensions of attitudes and actions that are revealed.”intelligence is overlaid onto consumer transaction or loyalty data, its value grows exponentially given the dimensions of attitudes and actions that are revealed.”
November 11, 2014: Clutch VP of Marketing, Mark Harrington writes on five major ways brands are sabotaging customer loyalty with their reward program structure.
November 8, 2014: Clutch VP of Marketing is featured in this article saying, “Having the ability to understand consumers on a multidimensional level allows brands to effectively engage, build loyalty, and gain a competitive advantage.”
November 3, 2014: Clutch COO, Brad Marge, reviews how brands have the ability to strategically understand customers, allowing them to craft personalized communications and engagements in real-time to motivate consumer actions towards greater commitment and stronger loyalty.
October 29, 2014: A brand advocate is a satisfied loyal customer who shares their positive experience with others, ultimately influencing the creation of more loyal customers.
October 28, 2014: Clutch VP of Marketing, Mark Harrington, shares insight on how to leverage social media to gain powerful insight on customers to drive strategy.
October 28, 2014: Many retailers lament today’s “Age of the Consumer,” pointing to the challenges and disadvantages it presents to brands, however, many innovative companies are recognizing this increased intelligence as a path to understand consumer needs in order to drive loyalty.
October 24, 2014: Forward thinking merchants are learning to focus on quality members, over quantity. It’s for this reason retailers serious about building loyalty should stop the hard sell that attracts those who are hunting discounts and focus on making it easy for your best customers.
October 22, 2014: Clutch Co-Founder, Andy O’Dell, discusses why customer experience will determine whether Apple Pay is a tipping point for the mobile wallet space.
October 22, 2014: A infographic review of how smart brands are strategically building loyalty in today’s challenging ‘Age of the Consumer’ environment.
October 20, 2014: Clutch Vice President of Marketing, Mark Harrington, reviews how businesses can strategically leverage social media to effectively build brand loyalty.
October 15, 2014: Customer success starts with creating a quality product or service customers actually want. A company can have the greatest loyalty program in the world but it will fail if the foundation isn’t built around the customer.
October 15, 2014: The loyalty solution that Clutch has built is configurable so merchants using the Amazon Webstore platform can create programs that meet their needs and business model.
October 13, 2014: Clutch Marketing Manager, Tyler Walton write how overall customer success is a continuous process of removing barriers and increasing opportunities for customers to engage with a company.
October 13, 2014: A recently released study on customer engagement loyalty from Colloquy found that 54 percent of loyalty program members are unhappy with the reward options offered by brands.
October 10, 2014: As brands look to increase the impact of their marketing budgets to compete in today’s “Age of the Consumer,” many are realizing that a focus on maximizing their best customers is the most economical and effective path to success.
October 9, 2014: Clutch Co-founder and CEO, Ned Moore, was recently featured in a Philadelphia-focused section of Businessweek which highlighted Clutch as one of the region’s premiere technology businesses.
October 8, 2014: Clutch adds technology veteran marketer, Mark Harrington, as Vice President of Marketing to help expand company’s exposure and thought leadership.
October 2, 2014: Clutch Chief Operating Officer, Brad Marg, sits down for a Q&A where he discusses the emerging trends in loyalty, success measurement and customer experience.
October 1, 2014: Clutch Co-founder and Chief Strategy Officer writes this guest column on the relationship between consumer success and consumer loyalty.
August 28, 2014: Clutch Co-founder and Chief Strategy Officer, Andy O’Dell, writes this guest feature reviewing Apple’s jump into the payment arena and the impact it could have.
August 15, 2014: “Typically, relationships are the highest driver of loyalty in the SMB space, next to location, but they are often overlooked in SMB marketing plans,” explained Clutch Chief Strategy Officer, Andy O’Dell.
July 21, 2014: Clutch Marketing Manager, Tyler Walton, provides this guest column on how brands can become strategically customer centric.
July 16, 2014: Clutch’s Vice President of Strategic Partnerships, Jenna Flateman Posner, reviews how brands can synthesize and leverage multichannel data to drive business performance.
July 15, 2014: Co-founder and Chief Strategy Officer is featured in this article on the importance of the customer relationship over rewards in developing loyalty.
July 9, 2014: Clutch develops premier solution for Amazon Webstore merchants to issue and accept custom automated loyalty rewards for customers.