Customer Data PLatform

Unlock the true potential of your customer data

Put your customer data to work by controlling how you view and act on it in the platform built to empower B2C marketers.

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Don’t let fragmented data stop you from getting your customers back in the door

Connect the dots with a unified, real-time view of customer behavior. Advanced AI automation, forecasting tools, and Machine Learning give you a 360 degree view of each customer so you can reach them where they’re at.

Singular Source of Truth

Link all of your data systems into one intuitive platform that updates instantly. Build complete customer profiles by enhancing your consolidated data with a network of 3rd party vendors.

Adaptive Customer Groups

Create truly individualized customer experiences with Dynamic Audience Segmentation. Move customers between groups automatically based on rules you set like transactional, behavioral or demographic data.

Intelligent Forecasting

Go from reactive to proactive. Let Artificial Intelligence predict customer behaviors that are 80% more effective than manual efforts. 

Dynamic Engagement & Insight

Personalize interactions, predict and mitigate churn, and optimize campaigns with next-gen data analytics.

Consolidate and Enrich

Streamline how you collect and utilize data

Unlock a unified view of your customers by connecting disparate data sources into a single platform. Then enrich that data with a 3rd party data network.

Data Integration

Unify customer data across your client systems including POS, eCommerce, and CRM with pre-built integrations and APIs.
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Data Augmentation

Enhance your first party data with 3rd party insights from partners like IBM Watson. See All

Robust Profile Creation

Build complete customer profiles that update with each interaction. Use demographics, affinities, spend/non-spend behaviors and more to inform your actions.

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Dynamic Audience Segmentation

Intelligent data that works for you

Engage customers better with Machine Learning. Create highly relevant audience segments that update automatically based on buyer interactions.

Customizable Segments

If you can capture it, Clutch can track it. Prioritize the criteria that make sense for your business: Behavioral, transactional, demographic, social engagements, and more!

Automated Customer Updates

No customer journey is the same. Clutch automatically updates customers between segments to create engagements individualized to their habits. 

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CUSTOM DATA INSIGHTS

Take on Reporting & Analytics smarter

Let your data work for you by automating important data analysis based on the KPIs that mean the most to your business.

Customer Analysis

Understand and influence customer behavior by creating customer scores using a “Recency, Frequency, and Monetary model”. 

Performance Analysis

Evaluate engagement and revenue metrics across all campaigns, channels and audience segments. Create detailed attribution methods to track path to purchase regardless of tactic and channel. 

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40+ Pre-built integrations

Connect everything in one place

Clutch integrates with over 40 partners and with our open API framework you can connect to any tool you need

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UTC Retail
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KWI
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Aurus
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DispenseFirst
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Oracle Micros
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Salesforce Marketing
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Aptos
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UTC Retail
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KWI
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Aurus
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DispenseFirst
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Micros 2700
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Salesforce Marketing
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Aptos
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Saleforce Commerce
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Predict Spring
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Deck Commerce
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ISTW
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NCR Aloha
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NCR Encor
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PosiTouch
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Saleforce Commerce
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Predict Spring
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Deck Commerce
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ISTW
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NCR Aloha
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NCR Encor
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PosiTouch
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Tireworks HD
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RICS Software
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Simphony
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Blackhawk Network
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Toshiba
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Shopify+
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NewStore
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Oracle Simphony
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Tireworks HD
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RICS Software
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Simphony
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Blackhawk Network
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Toshiba
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Shopify+
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NewStore
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Micros Simphony

Start delighting your customers and boosting business

Watch your loyalty programs, gift cards, strategic offers and marketing communications over achieve when driven by Clutch’s comprehensive marketing solutions.