The Loyalty Iceberg Part 6: Add Value
Part 6: Add Value You’ve made it! This is the final installment of our Loyalty Iceberg Series on Creating Human-Centered Experiences: Add Value. After reading the…
The Loyalty Iceberg Part 5: Know What I Care About
Part 5: Know What I Care About In our fifth installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we move on from customer…
The Loyalty Iceberg Part 4: Remove the Friction
Part 4: Remove the Friction Our first three installments of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, focused on more abstract customer expectations, that…
The Loyalty Iceberg Part 3: Embrace Me
Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and…
The Loyalty Iceberg Part 2: Understand Me
Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer…
The Loyalty Iceberg: Creating Human-Centered Experiences
The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…
Four Decades of Black Friday
The term Black Friday was first coined in 1869 to describe the collapse of the U.S. gold market brought about by two gold speculating conspirators, but…
A Tale of Two Journeys: Comparing Loyalty Members & Mystery Shoppers
When you know your customers, you can customize their experience with your brand and create interactions that are fun, relevant and personal. But when you don’t,…
Up Your Gift Card Game in Time for the Holidays
Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from…
Congratulations to Kimmah Shah – Marketo’s 2019 Fearless 50 Award Winner!
Today we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class…