A Tale of Two Journeys: Comparing Loyalty Members & Mystery Shoppers
When you know your customers, you can customize their experience with your brand and create interactions that are fun, relevant and personal. But when you don’t,…
When you know your customers, you can customize their experience with your brand and create interactions that are fun, relevant and personal. But when you don’t,…
Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from…
Today we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class…
There’s a great deal of nostalgia around the notion of an old time general store. Was it the limited selection of goods? The take-it-or-leave-it prices of…
In the last century, marketing has done a 180. We started with mass marketing, which ignored segment differences and sought to sell one thing with one…
Fashion. It’s a passion, it’s an addiction – and it’s a $1.3 trillion global industry. And the share of online spending on fashion is now outpacing…
Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…
Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…
Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?”…
Reports from industry experts like Magento are filled with positive stats for ecommerce retailers—across the board, business is booming! Consumers spent a whopping $517 billion online…