Spotlight: Customer Loyalty Programs

Want to know what makes a Loyalty Program unique? Our clients have lots of answers to that question. Check out some program highlights below!



Burton’s global, multi currency, multi-language program lets members earn points for purchases all across the world. Each of the three tiers in the program unlocks new awesome rewards and experiences – like beta testing products for the brand! Burton is a B corp and values giving back to the community; as such, members are rewarded for donations to their Chill Foundation which focuses on positive development for youth.

Click here to sign up for the First Chair Loyalty Program.


Scholastic encourages engagement by offering numerous ways for teachers, parents and students to participate throughout the school year (the program follows the acedemic calendar – it gets a summer vacation, too!). Parents order books for their kids through their teacher via the classroom, so everyone benefits: kids get books to take home and teachers get rewards that help supply the classroom. Teachers can also create specific GoFundMe accounts that use stored value (like gift cards) to raise money for specific initiatives, allowing parents, families or other people to contribute to donate money for supplies, books and other items for the classroom.

Check out this link to learn more!

Vince Camuto      

Vince Camuto is a VIP, Point-based program.  The brand knows their audience – since free shipping is a must for most shoe buyers, it is the cornerstone offer for members to join. Punch-based promotions are run periodically, with a buy 3  get 1 free deal motivating shoe lovers to choose several pairs at once! Double points days drive traffic to the site, encouraging members to shop by offering two points per dollar spent.

Want to become a Vince Camuto VIP? Click here to learn more.

Consumer Packed Goods

Krispy Kreme      

Who doesn’t love free doughnuts? Krispy Kreme rewards is the sweetest program from start to finish. Things kick off with a free doughnut when customers sign up, and every doughnut or coffee purchase helps build points to get closer to sweet treats. The program is built around four unique tracks: Single Doughnuts, Coffees, Specialty Coffees and Dozens. The Reward Tracks let members earn rewards that align with what they purchase most. Depending on what they Krispy Kreme uses surprise and delight campaigns as well as coupon books for unique deals.

Visit here to get rewarded for eating donuts and coffee from Krispy Kreme!

Blue Buffalo          

Blue Buffalo’s Buddies Rewards program combines loyalty with a super engaging app. Each pet parent and pet get their own Buddies account where they can record purchases, activities like walks and vet visits as well as meaningful pet milestones in exchange for rewards. Blue Buffalo sells most of its products via 3rd party retailers, but it doesn’t matter where customers shop – they can scan a unique QR code printed on the packaging to get credit for their purchases. Another way to gain points is by referring a friend! These points can be redeemed for free gifts such as exclusive blue bundles, blue dog and cat wet food, or blue dog and cat treats.

Another cool thing about the Blue Buffalo loyalty program is buddies family accounts. Members can gain points faster across the different members in the family. It also keeps all your pets records in one place!

Check it out here to join now!


New Seasons      

To drive repeat visits, New Seasons Neighbor Rewards gives customers points per dollar spent on groceries, issuing a $5 reward after 500 points. Neighbor Rewards also includes many incentives that align with their commitment to sustainability Members can also use rewards to gift to charities featured by New Seasons and if they bring in a reusable shopping bag or container, they get an extra 10 points.

Another cool feature is their newsletter that is personalized based on a shopper’s dietary preferences! When subscribing to their newsletter, members can identify as vegetarian to recipes and ad content that resonates with their choices.

Click here to learn more about New Seasons and their rewards program.


FoodLand is Hawaii’s local, popular grocery shop and their loyalty program is called, “Maika‘i” which means, The Good Life in Hawaiian. Foodland caters to a population in the middle of the Pacific, requiring air travel to get anywhere else. So one great thing about the program is that members can trade in their points for Hawaiian Airline miles. Foodland keeps it interesting by offering periodic contests for giveaways and win cool prizes. Their most recent and most impressive promotion is the possibility of winning free groceries for a year!

Click here to start living “Maika’i”!

Start delighting your customers and boosting business

Watch your loyalty programs, gift cards, strategic offers and marketing communications over achieve when driven by Clutch’s comprehensive marketing solutions.