The first Earth Day was celebrated in 1970, when over 20 million Americans took to the streets to demonstrate against the harmful impact of industry on the planet. From oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, to the loss of wilderness and the extinction of wildlife, people of diverse backgrounds and interest groups united and campaigned for change.
Over 50 years later, Earth Day is widely recognized as “the largest secular observance in the world,” with over a billion people participating in events across the globe with the goal of changing human behavior and implementing policy change at all levels.
For many of our clients, eco-friendly and sustainable practices are encouraged year round. But this Earth Day many have gone the extra mile, initiating new ways to promote sustainability, reduce environmental impact and most importantly, motivate a change in behavior.
Our clients are making a difference this Earth Day – we’re proud to share a few inspiring examples of their work!
e.l.f. The beauty brand has teamed up with the National Forest Foundation and will plant 10,000 trees in celebration of Earth Month. And their sustainability initiative, Project Unicorn, has resulted in a reduction of over 650,000 pounds of packaging and was recently awarded a Green Beauty Star Award by Elle Magazine!
New Seasons Market: Not only is this grocery chain a heavy promoter of e-receipts (a great way to save paper!), but in celebration of Earth Day, they’re offering a reusable bag bonus to all of their customers! And, as if that weren’t enough, they have committed to removing single use bottles of water from their stores, eliminating 200,000 from the planet by the end of 2021.
Ganni: It’s estimated that the airline industry is responsible for about 5% of global warming, which is why it’s great to hear that this brand is committed to fly less in 2021! Thanks to their new virtual showroom, they can more easily showcase their collections to partners from a (more than social) distance.
Foodland: This brand keeps its sustainable initiatives top of mind year round! Not only do they work with local farmers so they can sell local items to their customers, but they encourage the use of reusable bags, provide compostable and recyclable packaging, and donate unused food to Aloha Harvest.
Brands have a social responsibility to limit their environmental impact and promote sustainability. They also have the power to motivate people to participate, furthering causes that benefit the planet and to limit behaviors and practices that harm it. How are the brands you love protecting our future this Earth Day and beyond?