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Articles by: Kate Atty

Customer Q&A: Look-alike Modeling with 2nd Spark

January 12, 2021 Blog, Customer Data

Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is…

Top Consumer Trends and Impacts for 2021

January 5, 2021 Thought Leadership, Blog

As you’ve read and probably experienced yourself, the big headline for 2021 consumer behavior is the shift to e-commerce. Most analysts agree that 2020 only accelerated…

A Big Question with Many Answers

December 14, 2020 Thought Leadership, Blog

Congratulations everyone, you’ve almost made it to the end of the year! As always, during the last few weeks of any year – but especially this…

Five Growth Strategies for Cannabis Retailers

November 18, 2020 Blog, Customer Experience, Customer Retention

Swift and sweeping changes to customer behavior and business regulations have left many in the red. But in spite of the upset, cannabis retailers are on…

New Seasons’ Gift It Program Generates $30K for Local Organizations

November 12, 2020 Blog, Customer Engagement, Loyalty

Last month, we published an article about B Corporations. We sought to emphasize that those who bear the certification don’t do it for show; rather, these…

5 COVID-Proof Tactics to Drive Holiday Revenue

November 2, 2020 Thought Leadership, Customer Engagement, Customer Experience, Customer Retention

This year we’ve had to ask ourselves unprecedented questions like, What month is it?…Is my mask on upside down?…Did I wash those bananas already?…Where is Kelly…

Cybersecurity Awareness Month Q&A

October 26, 2020 Blog, Data Protection & Privacy

Did you know that October is Cybersecurity Awareness Month? Unlike National Donut Day or National Relaxation Day, the month-long event is actually recognized by the US…

How B Corps are Changing the Conversation

October 19, 2020 Blog, Customer Engagement, Customer Retention, Loyalty

Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…

How to Flex Your Loyalty Program in a Pandemic

October 5, 2020 Blog, Customer Data, Customer Engagement, Customer Retention, Loyalty

The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…

Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?

April 1, 2020 Blog, Customer Data, Loyalty

Everything Changes. Do you remember how we shopped, went to school, or socialized before 1990 and the inception of the world wide web? The advent of…

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    Customer Q&A: Look-alike Modeling with 2nd Spark

    January 12, 2021

    Top Consumer Trends and Impacts for 2021

    January 5, 2021

    A Big Question with Many Answers

    December 14, 2020

    Five Growth Strategies for Cannabis Retailers

    November 18, 2020

    New Seasons’ Gift It Program Generates $30K for Local Organizations

    November 12, 2020

    How is Marketing Segmentation Used in Customer Retention?

    August 28, 2018

    Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

    September 11, 2018

    Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?

    April 1, 2020

    Clutch Ranks on Inc 5000 List of Fastest Growing Companies in America

    August 29, 2017

    Customer Q&A: Look-alike Modeling with 2nd Spark

    January 12, 2021
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