Are you Disenfranchising Your Franchisees?
Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…
Constellation Research Publishes Q119 Customer Loyalty Shortlist
Clutch has been featured in the 2019 Shortlist of Customer Loyalty vendors that “Enable long-term engagement and adapt to the fickle customer lifecycle.”
It’s the Thought that Counts, Right?
You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…
Just Tell Me What To Do Next
In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…
A Secret Recipe for Unified Customer Profiles
Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…
Holiday eCommerce Happenings: Q&A with Virid
The holiday shopping season is here again, and it’s not going to come as a surprise that eCommerce has claimed a considerable part of the action!…
Stop the Spread of E.Coli with Your Loyalty Program
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
A Turkey Timeline: Before, During and After T-Day
It happens every year. Sometime in early November we all stop measuring time in days and months, opting instead to mark its passage by a few…
Using Data for Loyalty Program Design
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…
Get Noticed with a Mobile Scratch Off
Stand Out from the Crowd Today, there are so many ways to share content with customers and many perspectives on how to get the best results….