Articles by: Kate Atty

  Let’s face it. Businesses across the country are seeing their sales decline, and the uncertainty is causing everyone to feel a bit scared and overwhelmed….

It doesn’t matter whether they are shopping at a retail store, checking into a hotel or ordering takeout from a restaurant, anytime they’re shelling out their…

Part 6: Add Value You’ve made it! This is the final installment of our Loyalty Iceberg Series on Creating Human-Centered Experiences: Add Value. After reading the…

Part 5: Know What I Care About In our fifth installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we move on from customer…

Part 4: Remove the Friction Our first three installments of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, focused on more abstract customer expectations, that…

Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and…

Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer…

The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…