Articles by: Kate Atty

 Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key…

The path of a serial entrepreneur is rarely a straight line, and opportunity doesn’t always present itself in the way you think it will. Just ask…

Harvard Business Review recently published a piece titled ‘7 Steps to Deliver Better Customer Experiences.’ The article lays out the steps an organization should take in “designing…