Articles by: Kate Atty

Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a…

“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days.   Conventional wisdom holds that once our brains…

The buyer’s journey has evolved over the past decade. Ten years ago, desktop became a regular channel for customers to search for, learn about and evaluate…

Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never.   Virtually every retailer’s…

Efforts to modernize the physical store are underway, and we are seeing two primary forms emerge: experiential marketing and digital integration. The Experiential and the Digital…

Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…

  As mobile increasingly takes the share from online desktop sales, our VP of Marketing, Kate Atty, weighs in on how retailers can use mobile to drive…

Every brand believes that luxury fashion brands are ripe for digital innovation, and brands that resist doing so will find themselves struggling in the future. At…

The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer…