Articles by: Kate AttyA Loyalty Story
What happens when you align your loyalty program with your brand’s mission and values? To find out, watch A Loyalty Story, a short film featuring a…
Top 10 Strategic Customer Segments
Establishing a set of customer segments is the first step to strategic, impactful marketing. Beyond personalization, segments can be used to manage churn, increase margin, optimize…
Gift Card Integration: Delivering Big Revenues for Retailers
Guest Post by Kevin Payne, VP Corporate Marketing for GiftNow While the majority of retailers recognize the importance of their gift card business – a $160…
New Seasons Wins Award for Loyalty!
New Seasons Market takes home the award for Social Impact and Corporate Social Responsibility at the Loyalty360 Award Expo, beating out big name brands 7-11 and…
Loyalty Fraud: How to Spot it and Stop it
What Is Loyalty Fraud? Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. There are a few different…
Why Loyalty Programs Fail: Here’s What Not to Do
The simple premise of most loyalty programs is to acquire more customers to help drive engagement to increase the bottom line. But some customer loyalty and…
Oct 13 Webinar
How can restaurants convert traditional, transactional gift card experiences into long-term engagement and customer loyalty? Hear from Clutch experts in this RestaurantDive webinar to find out!…
New Seasons Market Named Award Finalist
We’re excited to announce that New Seasons Market is a Loyalty 360 Award finalist in the category of Social Impact and Corporate Social Responsibility! The awards…
Loyalty360 Features Clutch in Latest Analyst Brief
Loyalty360, the trade association for customer, channel and brand loyalty, has released three new analyst briefs to its collection of comprehensive industry reports. Featuring Clutch, Capillary…
Your Customer Database is an Object in Motion
In the 1970s, Stanford researchers ran a series of psychological studies revealing that human beings are mostly irrational thinkers. From the perspective of confirmation bias (the…