Follow the Customer: Clutch, Magento and the Omnichannel Experience
A great omnichannel experience starts and ends with the customer It learns from customers and understands what they want. It has a consistent look, feel, and…
Marketing Acronym Soup: CRM, CDP, ABC, 123
Marketing Acronym Soup: CRM, CDP, ABC, 123 Almost everyone is suffering from the same fundamental data problem: the information you need to make well-informed decisions is…
Stop E. Coli: With Your Loyalty Program
A New Era for Grocery Loyalty Programs Creating a Competitive Advantage Convenience and Price. Until now, these factors were assumed to be the main motivators in choosing…
Five Ways to Perfect Your Promotions
Are Your Promotions Causing More Harm than Good? Promotions can be quite tricky. While most promotions generate engagement and sales, if they lack a clear and…
Understanding the Impact of Loyalty
Expanding a Niche Business In 2011, KUIU’s products were designed and marketed to a niche group of expedition style hunters. But when the brand decided to…
Auto Repair Franchise Fuels Engagement—With Data Under the Hood
Data Overload Like a lot of businesses, our client – a national automotive repair franchise – struggled to get their arms around all of the data…
Case Study: Get in the Game
Moving Merchandise with Mobile Our client, a Southeast sporting goods chain was looking for ways to drive sales of new merchandise for two popular local sports…
Half of Your Loyalty Program Members Will Forget You Exist.
Why is it so Hard to Keep Loyalty Program Members Engaged? They forget! Customers forget they are members or forget they have rewards or points. They…
Let’s Take This Offline—Your Revenue, We Mean
Kicking It Old School Our client, an arts and crafts retailer with multiple store locations throughout the Northeast, had a website that featured a variety of…
Pro Tip: Use Loyalty to Support Inventory Management
The Challenge: Managing Excess Inventory Our customer is a well-known footwear and apparel brand, selling its products online and in large department stores like Macy’s and…