A New Era for Grocery Loyalty Programs
Creating a Competitive Advantage


Convenience and Price. Until now, these factors were assumed to be the main motivators in choosing a grocery store. But today, the data is telling a different story.

Traditionally, grocery loyalty programs have not been seen as a way to learn about customers and understand their behavior. As such, they haven’t been able to play a role in creating a more engaging experience for shoppers, either through personalized communications or offers that represent what customers want.

As a result, these programs have been ineffective at driving real loyalty from customers.

 


Through three innovative use cases, we’ll discuss how data-driven loyalty programs can impact customer behaviors, increase customer value and manage critical communication.

  • Increasing customer value through product recommendations
  • Identifying and re-engaging lapsed customers
  • SKU based targeting use cases for product recalls
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Data-Driven Marketing in the Grocery Industry