A New Era for Grocery Loyalty Programs
Creating a Competitive Advantage
Convenience and Price. Until now, these factors were assumed to be the main motivators in choosing a grocery store. But today, the data is telling a different story.
Traditionally, grocery loyalty programs have not been seen as a way to learn about customers and understand their behavior. As such, they haven’t been able to play a role in creating a more engaging experience for shoppers, either through personalized communications or offers that represent what customers want.
As a result, these programs have been ineffective at driving real loyalty from customers.
Through three innovative use cases, we’ll discuss how data-driven loyalty programs can impact customer behaviors, increase customer value and manage critical communication.
- Increasing customer value through product recommendations
- Identifying and re-engaging lapsed customers
- SKU based targeting use cases for product recalls