Marketing Acronym Soup:
CRM, CDP, ABC, 123
Almost everyone is suffering from the same fundamental data problem: the information you need to make well-informed decisions is scattered across disjointed data management systems and departments.
All of this adds up to a disconnect between what your customers expect and the reality of what you can offer.
Of the many solutions that promise to solve this well-publicized problem, how can you know what will work for your business? How do you know what functionality you actually need? In simple language, this white paper will discuss:
- Why most customer data solutions fail to meet the needs of today’s marketer
- The defining attributes of a CRM, CDP and the Clutch Platform
- How to select a solution that meets your needs now and in the future