Understanding & Unlocking the Value of Customer Referrals
While an increasing number of brands are recognizing the tremendous value of their established base of customers, many businesses are ignoring the untapped multidimensional value that…
Clutch Acquires Persio to Extend Mobile Marketing Capabilities
Deal follows $5.25 million in new capital and addition of Larry Stone to Board PHILADELPHIA, Pa., January 12, 2017—Clutch, a customer management and marketing analytics company,…
If You’re Not Doing Personalized Marketing, You’re Not Doing It Right
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously,…
Introducing Clutch Essential: The Premier NetSuite Loyalty Solution
When we launched the Clutch SuiteApp for NetSuite customers last year, we met a lot of smaller businesses that needed an out-of-the-box gift and loyalty program….
The Five Worst Mobile Marketing Mistakes that Brands Make
Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black…
NetSuite Loyalty Program & Marketing Solution
It’s official! NetSuite clients can now use Clutch’s platform to motivate and understand their existing customers. The best part? It’s easy. Our application has reached “Built…
I’m With the Band: Retail Lessons from Festival Season
Music festivals – long, hot days in the great outdoors enjoying music with friends. They can be casual and enjoyed quietly atop a blanket with a…
Loyalty Lessons From Starbucks’ New York Times Rewards
Starbucks recently announced a partnership with The New York Times where, beginning in 2016, Starbuck’s loyalty program members will be able to read select daily news articles from the paper…
Forrester Highlights Meineke in New Loyalty Report
Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…
Customer Loyalty: The Definitive Playbook
Building lifelong customer relationships is hard. If it weren’t, you probably wouldn’t be reading this. The truth is, there are tons of competitors vying for customer…