Today, there are so many ways to share content with customers and many perspectives on how to get the best results. Is less more? Is more more? Does it all come down to timing or is personalization the thing that will really capture someone’s attention?
The answer to those questions is really depends a customer’s expectations from a particular brand, but one thing we know for certain: the mobile channel the most immediate and direct connection to your customers. According to Google, people have 2X more interactions with brands on mobile than anywhere else. This includes television, offline channels—even email.
For mobile strategies an like SMS program, the way customers experience those interactions is paramount to success. In the text messaging world, a brand can coexist on a communication channel along with a customer’s family and friends, underscoring the importance of creating an engaging and welcome experience.
Gamification is a great way to engage on mobile, and Mobile Scratch Offs have proven time and again to be a favorite of mobile subscribers.
Simple SMS vs. Scratch Off
Our client tested two identical offers, one was a simple SMS text message with copy only, and the other was a mobile scratch off like the one below. Compared with Simple SMS, the Mobile Scratch Off version generated:
A 70% increase in clicks A 38% increase in offer redemptions