Articles by: Brett RenkenHow is Marketing Segmentation Used in Customer Retention?
Lead acquisition is a hot topic in many boardrooms and teleconferences where marketing and sales have come together to discuss strategy. Sales wants more leads….
New Seasons Market Selects Clutch for CRM and Campaign Management
Today, New Seasons Market announced the decision to enlist leading customer data and loyalty provider Clutch for an innovative B2C customer relationship management (CRM) solution.
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Five Ways to Perfect Your Promotions
Are Your Promotions Causing More Harm than Good? Promotions can be quite tricky. While most promotions generate engagement and sales, if they lack a clear and…
Meet the Interns
A Day in the Life of a Clutch Intern Wow, what an exciting summer for all of us at Clutch! Each day started off everyday with…
Auto Repair Franchise Fuels Engagement—With Data Under the Hood
Data Overload Like a lot of businesses, our client – a national automotive repair franchise – struggled to get their arms around all of the data…
Clutch Loyalty is Live on the Salesforce AppExchange!
Clutch Loyalty for Salesforce features customizable loyalty programs that can be created and managed right from Salesforce Marketing Cloud. Now Salesforce customers can take advantage of…
Case Study: Get in the Game
Moving Merchandise with Mobile Our client, a Southeast sporting goods chain was looking for ways to drive sales of new merchandise for two popular local sports…
Half of Your Loyalty Program Members Will Forget You Exist.
Why is it so Hard to Keep Loyalty Program Members Engaged? They forget! Customers forget they are members or forget they have rewards or points. They…
Let’s Take This Offline—Your Revenue, We Mean
Kicking It Old School Our client, an arts and crafts retailer with multiple store locations throughout the Northeast, had a website that featured a variety of…