Moving Merchandise with Mobile
Our client, a Southeast sporting goods chain was looking for ways to drive sales of new merchandise for two popular local sports teams. Their objective was to use sms to drive engagement, capture data and drive sales with a strong segmentation strategy. The retailer used Clutch’s mobile solution to identify, understand and motivate customers at game time.
Optimizing the Opt-In
With the crowded games as the setting, the retailer posted signage encouraging fans to sign up for mobile offers. In one season they saw major success:
- Doubled their mobile opt in list
- Increased their email database by 50%
- Captured and linked email, mobile number and product preferences for each subscriber
- Used segmentation to double redemption rates on offers