Clutch Loyalty for Salesforce features customizable loyalty programs that can be created and managed right from Salesforce Marketing Cloud. Now Salesforce customers can take advantage of comprehensive customer information to deliver personalized communications that increase engagement, revenue and retention.
“We are happy to welcome Clutch onto the AppExchange, as they provide customers with an exciting new way to engage customers with relevant, personalized loyalty programs,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”
Neatly integrated with Salesforce Clouds including Marketing Cloud and Commerce Cloud, Clutch Loyalty takes in data from these systems, as well as other digital or offline systems including CRM, eCommerce, ESP, ERP and most importantly, in-store point of sale systems, to power its programs. Since customer loyalty programs often rely on points, punches or other value-based incentives to drive enrollment and engagement, real-time access to transactional data is essential, and where many loyalty providers use slower, batch-style processing to receive and use data, our real-time approach positively impacts the effectiveness and ROI of loyalty as a whole.
“For a marketing program to be effective, it must feel personal and relevant, and loyalty is no different,” said Andy O’Dell, Chief Strategy Officer at Clutch, “Clutch makes this possible at scale through a variety of programs that can be automated based on each customer’s unique behavior. All of this leads to a closer connection between brands and customers, and more effective loyalty programs that optimize customer value.”
Salesforce customers using our new loyalty app will have data readily available to use in loyalty programs created within Salesforce as well as external applications. Using a simple interface with drag and drop functionality, marketers can take advantage of a variety of strategies including a welcome series for new members, notifications about new or expiring points, periodic rewards or balance updates. Corresponding reports track the effectiveness of the program, enabling the comparison of loyalty member and non-member results in a single view.
With Clutch Loyalty, brands can now act on on critical moments in the customer journey when it matters most, improving the relevancy and effectiveness of these communications and increasing retention over time.
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