Customer Loyalty: The Definitive Playbook

Building lifelong customer relationships is hard. If it weren’t, you probably wouldn’t be reading this. The truth is, there are tons of competitors vying for customer…

Yes We Scan

The primary way most Americans are currently experiencing the great fintech boom isn’t through Apple or Android Pay at all, but through proprietary payment apps from…

Let Them Eat (Coffee) Cake

Frequent, low-spend customers were upset after Starbucks changed their loyalty program and made it harder for them to receive rewards. Yet the program better aligned with…

Starbucks New Loyalty Program Case Study

You’ve probably heard by now that many Starbucks customers are upset, if not infuriated by the brand’s change to a spend-based loyalty program. In reality, not…