How Smart Data Can Smash Stereotypes and Improve Customer Understanding

Every day and in nearly every retail business across the country, marketers make assumptions about who their customers are. While stereotypes are quite often wrong, data driven generalizations are what helped Harley Davidson’s build profiles hat illuminated new customer segments, allowing them to target women, weekend warriors as well as the traditional leather-clad biker that most people think about when they think of “hogs.”