Articles by: Kate Atty

Every day there seems to be a sale in retail. In a market fighting for a limited share of consumers’ wallets, unique promotions are an essential…

A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more…

EY’s Entrepreneur of the Year award seeks to honor entrepreneurs across the US, and the world, whose companies have made positive impacts on our society and…

If you wanted, you could view entire collections of the world’s great museums from the comfort of your home. And yet no one would say museums are…

There’s no question it’s been a difficult stretch for retailers—countless major retailers have posted losses in revenue and margin for a few quarters in a row….

Think back to 1992. A magical time when Seinfeld and The Simpsons were dominating the airwaves, George Bush Sr. was rounding out his term in the…

When it comes to customer experience, ironically, many luxury brands that are built on the experience of their products fall short when it comes to delivering…

  More than three out of four mechanics estimate that vehicle owners spend an extra $100 per visit to fix problems caused by delayed maintenance. Now,…

In late March, Congress overruled a Federal Communications Commission proposal that would have restricted internet service providers (ISPs) from collecting and selling data gleaned from consumers’…

The first few days on the job are crucial for new employees to acclimate to their surroundings and set a precedent for success at the company….