Articles by: Brett RenkenHow B Corps are Changing the Conversation
Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…
How to Flex Your Loyalty Program in a Pandemic
The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…
Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?
Everything Changes. Do you remember how we shopped, went to school, or socialized before 1990 and the inception of the world wide web? The advent of…
Existing Customers are Your Key to Recovery – Start Now While There is Time
A Note From Our CEO These are uncertain times. Even still, one thing is certain. Things will stabilize, and we will get through this. Of course,…
Empower Your Customers With Ways To Support Your Business
Let’s face it. Businesses across the country are seeing their sales decline, and the uncertainty is causing everyone to feel a bit scared and overwhelmed….
A True Tale of Onboarding Glory
Onboarding doesn’t have to be a pain Our client, the second-largest auto club in the US, wanted to innovate and offer rewards and loyalty programs not…
Taste is Just the Beginning: Creating Loyalty in the Restaurant Industry
It doesn’t matter whether they are shopping at a retail store, checking into a hotel or ordering takeout from a restaurant, anytime they’re shelling out their…
The Loyalty Iceberg Part 6: Add Value
Part 6: Add Value You’ve made it! This is the final installment of our Loyalty Iceberg Series on Creating Human-Centered Experiences: Add Value. After reading the…
The Loyalty Iceberg Part 5: Know What I Care About
Part 5: Know What I Care About In our fifth installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we move on from customer…
The Loyalty Iceberg Part 4: Remove the Friction
Part 4: Remove the Friction Our first three installments of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, focused on more abstract customer expectations, that…