Articles by: Brett Renken

  More than three out of four mechanics estimate that vehicle owners spend an extra $100 per visit to fix problems caused by delayed maintenance. Now,…

In late March, Congress overruled a Federal Communications Commission proposal that would have restricted internet service providers (ISPs) from collecting and selling data gleaned from consumers’…

The first few days on the job are crucial for new employees to acclimate to their surroundings and set a precedent for success at the company….

Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a…

“You can’t teach an old dog a new trick.” I beg to differ. Just give it 30 days.   Conventional wisdom holds that once our brains…

The buyer’s journey has evolved over the past decade. Ten years ago, desktop became a regular channel for customers to search for, learn about and evaluate…

Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never.   Virtually every retailer’s…

Efforts to modernize the physical store are underway, and we are seeing two primary forms emerge: experiential marketing and digital integration. The Experiential and the Digital…

Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…