Like a lot of businesses, Meineke struggled to get their arms around all of the data they collected. With over 900 locations, the international car care giant relied on promotions to get customers in the door, often using costly direct mail campaigns to reach their target market.
A One Year Journey
In the past year, Meineke took a closer look at its data in aggregate in order to understand what really motivated customers to come back over time. This case study details the steps they took to yield these results and more:
- Reduced direct mail spend by 20%
- Doubled conversion rate on offers
- Drove 700K loyalty program signups
- Increased average order size 6%