Articles by: Brett RenkenBurton Case Study
A Happy Union For over forty years, global snowboard company Burton Snowboards has reinvented the way people experience the outdoors. Now, they are focused on creating…
Clutch And Microsoft Business Applications Develop Strategic ISV Partnership
AMBLER, PENNSYLVANIA –May 17, 2022 Clutch, one of the leading customer data, marketing and NextGen Loyalty Platforms, today announced that it has joined the Microsoft Business…
Clutch Joins Microsoft Business Applications ISV Connect Program
Dynamics customers now have access to three Loyalty and Marketing Apps Integrated Cross-Cloud for Dynamics 365. Fully integrated data and automated campaign tools bridge gaps and…
6 Ways to Drive More Revenue from Your Gift Card Program
If you’d like to learn how to drive more revenue with your program—as well as more sales, more customers and more loyalty—watch this recording of a…
A Loyalty Story
What happens when you align your loyalty program with your brand’s mission and values? To find out, watch A Loyalty Story, a short film featuring a…
Top 10 Strategic Customer Segments
Establishing a set of customer segments is the first step to strategic, impactful marketing. Beyond personalization, segments can be used to manage churn, increase margin, optimize…
Gift Card Integration: Delivering Big Revenues for Retailers
Guest Post by Kevin Payne, VP Corporate Marketing for GiftNow While the majority of retailers recognize the importance of their gift card business – a $160…
New Seasons Wins Award for Loyalty!
New Seasons Market takes home the award for Social Impact and Corporate Social Responsibility at the Loyalty360 Award Expo, beating out big name brands 7-11 and…
Loyalty Fraud: How to Spot it and Stop it
What Is Loyalty Fraud? Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. There are a few different…
Why Loyalty Programs Fail: Here’s What Not to Do
The simple premise of most loyalty programs is to acquire more customers to help drive engagement to increase the bottom line. But some customer loyalty and…