4 Holiday Shopping Predictions for 2021 (and Recommendations for Brands)
The holiday shopping season is the most crucial time of the year for retailers. Your brand’s sales in the final quarter of the fiscal year can…
Four Decades of Black Friday
The term Black Friday was first coined in 1869 to describe the collapse of the U.S. gold market brought about by two gold speculating conspirators, but…
Creating Great Customer Relationships is Always in Fashion
Fashion. It’s a passion, it’s an addiction – and it’s a $1.3 trillion global industry. And the share of online spending on fashion is now outpacing…
Do Ecommerce Companies Need a Loyalty Program?
Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?”…
Marketing Beyond Markdowns: How to Stay Competitive in Ecommerce without Relying on Price
Reports from industry experts like Magento are filled with positive stats for ecommerce retailers—across the board, business is booming! Consumers spent a whopping $517 billion online…
Holiday eCommerce Happenings: Q&A with Virid
The holiday shopping season is here again, and it’s not going to come as a surprise that eCommerce has claimed a considerable part of the action!…
A Turkey Timeline: Before, During and After T-Day
It happens every year. Sometime in early November we all stop measuring time in days and months, opting instead to mark its passage by a few…
Are You in Control of Your Promotions?
Have your promotions gone rogue? Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired…
What Amazon and Museums Can Teach Us About the Future of Retail
If you wanted, you could view entire collections of the world’s great museums from the comfort of your home. And yet no one would say museums are…
Internet Killed the Video Store – Blockbuster’s Lesson for Marketers
Think back to 1992. A magical time when Seinfeld and The Simpsons were dominating the airwaves, George Bush Sr. was rounding out his term in the…