How Personal Are Your Promotions?
Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…
Use Data to Personalize and Improve Your Loyalty Program
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…
Your Mechanic Isn’t Psychic, They Just Know You Better Thanks to the Clutch and MAM Partnership
Clutch is excited to announce our partnership with MAM Software. We now integrate directly with MAM’s leading automotive retail point-of-sale (POS) solution, VAST Enterprise Retail. The partnership…
Consumers Confirm Personalization is Critical
A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more…
Birthdays Mean Bigger Baskets
Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never. Virtually every retailer’s…
Capturing Quality Data For Better Marketing
Bad data is wasted money, so I’m constantly amazed at the number of companies that do little to no authentication up front. When you do not…
If You’re Not Doing Personalized Marketing, You’re Not Doing It Right
In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously,…
The Five Worst Mobile Marketing Mistakes that Brands Make
Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black…
Forrester Highlights Meineke in New Loyalty Report
Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…
CEO Ned Moore on Why It Matters that Clutch Made Forrester’s Cross-Channel Campaigns Report
Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key…