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Blog Personalization

From Mass Marketing to Machine Learning

July 31, 2019 Blog, Customer Data, Personalization

In the last century, marketing has done a 180. We started with mass marketing, which ignored segment differences and sought to sell one thing with one…

Creating Great Customer Relationships is Always in Fashion

July 24, 2019 Blog, Customer Data, Personalization, Retail

Fashion. It’s a passion, it’s an addiction – and it’s a $1.3 trillion global industry. And the share of online spending on fashion is now outpacing…

Can You Pass the Birthday Present Test?

July 17, 2019 Blog, Customer Data, Personalization

Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…

Getting Personal with Machine Learning: New Tech & Advanced Segmentation

May 20, 2019 Blog, Customer Data, Personalization

Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…

Are you Disenfranchising Your Franchisees?

February 18, 2019 Blog, Customer Data, Omnichannel, Personalization

Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…

It’s the Thought that Counts, Right?

February 11, 2019 Blog, Customer Data, Omnichannel, Personalization

You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…

Just Tell Me What To Do Next

January 29, 2019 Blog, Customer Data, Personalization

In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…

A Secret Recipe for Unified Customer Profiles

January 21, 2019 Blog, Customer Data, Personalization

Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…

Stop the Spread of E.Coli with Your Loyalty Program

November 28, 2018 Blog, Customer Data, Loyalty, Personalization

No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…

How Personal Are Your Promotions?

February 7, 2018 Blog, Customer Engagement, Customer Experience, Personalization, Promotions

  Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…

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    Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

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    August 29, 2017
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