From Mass Marketing to Machine Learning
In the last century, marketing has done a 180. We started with mass marketing, which ignored segment differences and sought to sell one thing with one…
Creating Great Customer Relationships is Always in Fashion
Fashion. It’s a passion, it’s an addiction – and it’s a $1.3 trillion global industry. And the share of online spending on fashion is now outpacing…
Can You Pass the Birthday Present Test?
Think about one of your close friends. Her birthday is coming up. Fortunately for you … you know just what to get her. You’ve talked enough…
Getting Personal with Machine Learning: New Tech & Advanced Segmentation
Here at Clutch, we spend a lot of time thinking about what customers want. Competitive pricing? Of course! More rewarding loyalty programs? Definitely! A seamless omni-channel…
Are you Disenfranchising Your Franchisees?
Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…
It’s the Thought that Counts, Right?
You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…
Just Tell Me What To Do Next
In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…
A Secret Recipe for Unified Customer Profiles
Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…
Stop the Spread of E.Coli with Your Loyalty Program
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
How Personal Are Your Promotions?
Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…