Are you Disenfranchising Your Franchisees?
Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…
It’s the Thought that Counts, Right?
You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…
Just Tell Me What To Do Next
In our last post, we compared the manual process of compiling customer data across many different sources to baking a complicated recipe from scratch for the…
A Secret Recipe for Unified Customer Profiles
Some Assembly Required One of the biggest challenges for marketers today is not collecting customer data, it’s getting it out of the systems that store it…
Stop the Spread of E.Coli with Your Loyalty Program
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
How Personal Are Your Promotions?
Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…
Use Data to Personalize and Improve Your Loyalty Program
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…
Your Mechanic Isn’t Psychic, They Just Know You Better Thanks to the Clutch and MAM Partnership
Clutch is excited to announce our partnership with MAM Software. We now integrate directly with MAM’s leading automotive retail point-of-sale (POS) solution, VAST Enterprise Retail. The partnership…
Consumers Confirm Personalization is Critical
A recent consumer study entitled Consumers to Brands: The Louder You Scream, the Less We Care by Marketo confirmed what many businesses are starting to understand, that consumers increasingly want more…
Birthdays Mean Bigger Baskets
Family, friends, your co-workers: at some point they’ll all mess up and forget your special day, but your favorite brands would never. Virtually every retailer’s…