Are you Disenfranchising Your Franchisees?
Just like any business, franchise organizations have two key marketing objectives: build a strong brand and attract customers. But unlike other types of businesses, they have…
It’s the Thought that Counts, Right?
You’re trying your best but things don’t always go right with your customers. You send an email thanking them for their purchase, but they’ve already returned…
Holiday eCommerce Happenings: Q&A with Virid
The holiday shopping season is here again, and it’s not going to come as a surprise that eCommerce has claimed a considerable part of the action!…
Four Tips for a Successful Mobile Marketing Strategy
In today’s mobile dependent society, over 77% of Americans own smartphones. From booking a weekend getaway to planning dinner with your parents to buying flowers…
Is It a Trend? Three Reasons Why E-tailers Go Brick and Mortar
The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer…
The Five Worst Mobile Marketing Mistakes that Brands Make
Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on Black…