Part 2: Do Customer Loyalty Programs Really Work?
In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…
Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…
Are You in Control of Your Promotions?
Have your promotions gone rogue? Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired…
How Personal Are Your Promotions?
Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…
Clutch CEO Talks Customer Experience with Luminary Business
Clutch CEO Ned Moore sat down with the fine folks at Luminary Business to discuss how the Clutch platform allows B2C companies, like retailers, e-commerce stores,…
Is It a Trend? Three Reasons Why E-tailers Go Brick and Mortar
The CEO of General Growth Properties, a major mall operator, set off a stir in the business world when he casually mentioned that Amazon—which nearly every retailer…
Loyalty Lessons From Starbucks’ New York Times Rewards
Starbucks recently announced a partnership with The New York Times where, beginning in 2016, Starbuck’s loyalty program members will be able to read select daily news articles from the paper…
Forrester Highlights Meineke in New Loyalty Report
Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…
Forrester Wave Report Names Clutch A Strong Performer
As the digital world becomes increasingly complex and customers become increasingly sophisticated, brands require advanced technology solutions that allow them identify, understand and motivate their customers…
Accenture Confirms Customer Experience a Top Priority for Brands
A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by…