What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Are You in Control of Your Promotions?
Have your promotions gone rogue? Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired…
How Personal Are Your Promotions?
Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…
Enhance Your Mobile Strategy with a Mobile Wallet
As much as I hate to admit it, my phone is an extension of myself. It’s on me at all times, and gets juggled around while…
Five Mobile Marketing Strategies That Support Offline Sales
Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on…
Automate Your Way to Customer Engagement
Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use…
Use Data to Personalize and Improve Your Loyalty Program
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…
Smart Data Drives Relationships and Turbocharges Loyalty Programs
In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much…
Three Clever Ways to Promote Events with SMS
Every day there seems to be a sale in retail. In a market fighting for a limited share of consumers’ wallets, unique promotions are an essential…
You Have Eight Seconds. Do One of These Four Things.
Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a…