Discounts Beyond the Sale
Can Discounts Change Consumer Behavior? After analyzing over 400 million checkouts, Bed Bath and Beyond announced last fall that it would be cutting back on its…
Can Discounts Change Consumer Behavior? After analyzing over 400 million checkouts, Bed Bath and Beyond announced last fall that it would be cutting back on its…
Last month, we published an article about B Corporations. We sought to emphasize that those who bear the certification don’t do it for show; rather, these…
This year we’ve had to ask ourselves unprecedented questions like, What month is it?…Is my mask on upside down?…Did I wash those bananas already?…Where is Kelly…
Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…
The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…
Whether your customers are winding down by the fireplace with eggnog, completing last minute holiday shopping or simply reflecting on events of 2018, you’re probably already…
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Have your promotions gone rogue? Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired…
Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…
As much as I hate to admit it, my phone is an extension of myself. It’s on me at all times, and gets juggled around while…