New Seasons’ Gift It Program Generates $30K for Local Organizations
Last month, we published an article about B Corporations. We sought to emphasize that those who bear the certification don’t do it for show; rather, these…
5 COVID-Proof Tactics to Drive Holiday Revenue
This year we’ve had to ask ourselves unprecedented questions like, What month is it?…Is my mask on upside down?…Did I wash those bananas already?…Where is Kelly…
How B Corps are Changing the Conversation
Believe it [or not] Of late, there has been much discussion about the precipitous decline of trust in US society. Trust in our institutions, companies, the…
How to Flex Your Loyalty Program in a Pandemic
The 2020 Pan(t)demic There was a time when putting on yoga pants meant that you were going to do some yoga, and putting on pants with…
Good, Better, & Best: 2018 Loyalty Round Up
Whether your customers are winding down by the fireplace with eggnog, completing last minute holiday shopping or simply reflecting on events of 2018, you’re probably already…
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Are You in Control of Your Promotions?
Have your promotions gone rogue? Are single-use promotion codes being redeemed on repeat? Have your customers figured out how to play the opt-in game? Are expired…
How Personal Are Your Promotions?
Are you personalizing your promotional offers? If you answered no, don’t worry; you’re not alone. Only 39% of retailers personalize promotions and recommendations through email,…
Enhance Your Mobile Strategy with a Mobile Wallet
As much as I hate to admit it, my phone is an extension of myself. It’s on me at all times, and gets juggled around while…
Five Mobile Marketing Strategies That Support Offline Sales
Mobile commerce accounted for one-third of 2015 U.S. e-commerce sales, according to Internet Retailer, with shoppers racking up $905 million in sales via mobile on…