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Articles by: Brett Renken

Under the Hood: A Look at Meineke’s New Loyalty Program

October 8, 2015 Blog

Meineke embarked on a massive overhaul of its loyalty program, investing a significant portion of its $5 million CRM budget in a Point of Sale system…

24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

June 30, 2015 Blog

In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product,…

CEO Ned Moore on Why It Matters that Clutch Made Forrester’s Cross-Channel Campaigns Report

June 17, 2015 Blog

 Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key…

CEO Spotlight: Ned Moore on how Clutch found marketers’ biggest problem

May 30, 2015 Blog

The path of a serial entrepreneur is rarely a straight line, and opportunity doesn’t always present itself in the way you think it will. Just ask…

How to Execute HBR’s ‘7 Steps to Deliver Better Experience’

February 12, 2015 Blog

Harvard Business Review recently published a piece titled ‘7 Steps to Deliver Better Customer Experiences.’ The article lays out the steps an organization should take in “designing…

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