Articles by: Brett RenkenAccenture Confirms Customer Experience a Top Priority for Brands
A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by…
Under the Hood: A Look at Meineke’s New Loyalty Program
Meineke embarked on a massive overhaul of its loyalty program, investing a significant portion of its $5 million CRM budget in a Point of Sale system…
24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands
In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product,…
CEO Ned Moore on Why It Matters that Clutch Made Forrester’s Cross-Channel Campaigns Report
Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key…
CEO Spotlight: Ned Moore on how Clutch found marketers’ biggest problem
The path of a serial entrepreneur is rarely a straight line, and opportunity doesn’t always present itself in the way you think it will. Just ask…
How to Execute HBR’s ‘7 Steps to Deliver Better Experience’
Harvard Business Review recently published a piece titled ‘7 Steps to Deliver Better Customer Experiences.’ The article lays out the steps an organization should take in “designing…