Think of Clutch’s Core Platform like the brains of your marketing operation. It performs three key functions that power everything you do: identifies your customers, extracts meaning from your data, and recommends actions that benefit your brand.


A complete profile for each one of your customers

Clutch Core Platform - Identify
All of Your Data in One Place

Establish a single source of truth with a platform built to ingest an infinite number of data points from any system

Customer Scoring

Measure customer value on a recency, frequency, monetary model and predict future lifetime value

Decisioning Engine

Your customer’s actions - or inactions - trigger engagements that help manage churn, build loyalty, and optimize value


The clarity and confidence you need to act on your data

Clutch Core Platform - Understand
Clean, Organized, Complete

Correct inaccuracies, resolve duplicates, and augment or enrich profiles using Clutch’s network of third-party data partners

Dynamic Segments

Establish events and rules that control customer movement in and out of configured segments

Machine Learning

Clutch learns from your data, honing in on the content, audience, channel, and timing that will achieve the best results


The power to drive positive change for your business

Clutch Core Platform - Motivate
Updated in Real-Time

Stay connected to live events and ensure profiles remain current with two-way API integrations

Custom Reports

Monitor the KPIs that matter most for your business with flexible dashboards for segment and campaign performance

Open Architecture

Enable Clutch insights in any system by integrating to any endpoint with our open API architecture

Start powering more effective engagements with our integrated solutions