How disparate data can boost QSR franchise profits

McDonald’s recent surge in sales from their new all-day breakfast menu confirms the need for franchises to capture, segment, and react to customer insights. Tyler Walton outlines a way for franchise systems to implement this data-driven strategy.

 

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You’ll Soon Have to Start Paying Up to Avoid the Middle Seat

 

 

Remember the days when a meal was included on your flight? Now you may not even be able to avoid the middle seat without being nickle and dimed. Experts explore the effect of this strategy on customer experience and loyalty.

 

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Let Them Eat (Coffee) Cake

Frequent, low-spend customers were upset after Starbucks changed their loyalty program and made it harder for them to receive rewards. Yet the program better aligned with business goals and recognized the brand’s most valuable customers as we found out in this analysis.

 

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Five Steps to Develop a Data-Driven Customer Strategy

 

Consumers expect personalization from brands, but a huge barrier exists as many brands have disparate systems and customer channels. Check out the five steps on delivering the communications that customers demand.

 

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Clutch CEO Discusses Philly’s Tech Future

Philadelphia Business Journal

On a panel with four other tech executives, our CEO discusses how it’s important to establish a culture and mission from day one.

 

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Meineke & Clutch CX Award Finalists

Meineke was recognized as a CX Award finalist at Loyalty 360’s Engagement Expo for its advanced loyalty and marketing program, which is powered by Clutch. Other finalists included Allstate Insurance, Sonic Drive-In, and AT&T.

 

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Under the Hood: A Look at Meineke’s New Loyalty Program

Meineke embarked on a massive overhaul of its loyalty program, investing a significant portion of its $5 million CRM budget in a Point of Sale system upgrade, data integration and franchisee and staff education.

 

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