ON-DEMAND WEBINAR: Mind the Intelligence Gap
Get on Track to Earning Genuine Customer Loyalty
Establishing a successful loyalty program relies on gaining deep behavioral insights. If marketers can truly understand their customers, they can build meaningful and personalized relationships. But this also requires successful data management, which few marketers are able to do effectively. There is no denying that data carries an immense amount of power. But it also comes with its own particular set of challenges, especially now that data is increasingly generated at an astounding rate. This exponential escalation has left many companies overwhelmed by its non-stop, fragmented nature.
Access this on-demand webinar session for free, simply fill out the form to the right and click "submit." Please verify your email's accuracy as the access information will be sent to the email address provided.
In this session, which runs about 30 minutes, you will:
- learn about common data and intelligence issues hindering efficacy of customer loyalty programs
- gain an understanding on how to effectively overcome these challenges
- review best practices around enhancing a brand’s customer experience
- review technology advancements to help identify, understand, and engage a company’s best customers
This session is ideal for professionals across the Marketing, Brand, Customer Experience and Loyalty disciplines responsible for delivering outstanding customer experience and building brand trust and loyalty.
Hosted by Mark Harrington
, Vice President of Marketing at Clutch, who is a marketing specialist with deep strategic perspective.
His experience spans publishing to payments and education to ecommerce, having advised an array of leading brands like Apple, BMW, Citi, Disney, eBay, Google, Home Depot, Lexus and Target.
Clutch is a leading consumer management technology provider, delivering advanced customer intelligences and marketing engagement solutions to many of the world's premier brands including Pandora Jewelers, Elevation Burger, Crabtree & Evelyn, Godiva and Rawlings.