Expanding a Niche Business
In 2011, KUIU’s products were designed and marketed to a niche group of expedition style hunters. But when the brand decided to expand their product line and reach a broader customer base, they knew that part of this new endeavor would require a deeper understanding of these new consumers.
Introducing: The Inner Circle
In an effort to identify, understand and engage both new and existing shoppers, KUIU smartly deployed a loyalty program: The Inner Circle. This case study details the steps they took to launch the program that yielded impressive results in just a few short months:
- Inner Circle members already amount for 7% of the customer database
- Inner Circle members shop 17% more than non-members
- Inner Circle members spend 38% more than non-members