Clutch is excited to announce our partnership with MAM Software. We now integrate directly with MAM’s leading automotive retail point-of-sale (POS) solution, VAST Enterprise Retail. The partnership will bridge customer management and marketing analytics with data from VAST systems, driving significant advancements for the efficiency of auto service centers across the country. Automotive retailers will have more comprehensive information about their customers, allowing them to share timely reminders to ensure vehicle safety as well as personalized offers to help drive more business. Clutch is looking forward to a successful partnership and collaborating with MAM.
“This integration helps independent shops and chains go beyond the old “spray-and-pray” database marketing that blanketed neighborhoods in coupons for oil changes or brake pads,” said Lance Brierley, General Manager at MAM Software. “Service shops will know what their customers need, when they need it and be able to act on that information to drive sales.”
We have combined our comprehensive customer management platform with MAM’s VAST POS and business management system. The integration, currently leveraged by major automotive retailers, enables VAST users to leverage the data stored in their POS systems to inform automated, personalized marketing outreach and loyalty programs.
Users can take data stored in their POS system, like vehicle information, make and model, along with its service history, and combine that with variables we use, like recency, frequency, and monetary spending habits, to target customers. Using mileage data, service centers might know when a customer is due for a new timing belt. The shop could send a reminder one month, or combine a reminder with a coupon for an oil change. Using location data, national chains can segment customers in snow-prone zip codes, and send them reminders it’s time to put on snow tires.
“This partnership helps service managers get a hold of their customer data and service history to identify, understand, and motivate their customers.” said Ned Moore, CEO. “That’s a huge competitive advantage when it comes to courting fickle consumers who are numb to mass-blast mailers.”