A Tale of Two Retailers: Avoiding Customer Churn
Customer churn is the silent killer of retail success. You work hard to acquire customers, but without the right tools to keep them engaged and ensure customer retention, they slip away, often unnoticed. In many cases, most retailers can experience up to 70% customer churn, suggesting that retention rates today hover around a measly 30%. Imagine the impact to the bottom line that can come from flipping this benchmark on its head; by significantly improving customer satisfaction, you can significantly impact overall business revenue.