News

As mobile increasingly takes the share from online desktop sales, our VP of Marketing, Kate Atty, weighs in on how retailers can use mobile to drive customer loyalty and experience.

Clutch ranked 5th among Philadelphia’s Fastest-growing public and private companies in the region! Businesses were ranked by their 2 year average revenue growth rate. Check out the full list of Philly’s rising stars.

Experts explain what retailers have gotten right (and wrong) in utilizing social commerce and what the future of this fast-evolving technology looks like.

Collecting points is one of the great American pastimes. An estimated 630 million members are enrolled in various airline loyalty programs worldwide, with more than 300 million members in the United States. But many of the miles never are redeemed.

Every day and in nearly every retail business across the country, marketers make assumptions about who their customers are. While stereotypes are quite often wrong, data driven generalizations are what helped Harley Davidson’s build profiles hat illuminated new customer segments, allowing them to target women, weekend warriors as well as the traditional leather-clad biker that most people think about when they think of “hogs.”

When it comes to attracting talent — particularly young professionals — location is everything these days. And Clutch Holdings knew exactly how to leverage the old to lure in the new.

The primary way most Americans are currently experiencing the great fintech boom isn’t through Apple or Android Pay at all, but through proprietary payment apps from chains such as Target, Walmart and Starbucks. But according to Andy O’Dell at Clutch, these apps “have nothing to do with actual payments…the future of these programs is in the data they generate”

Many retailers fail to generate customer loyalty by blindliy focusing on discounts and promotions in exchange for short-term gains. As seen here, genuine loyalty can only be obtained once the focal point becomes sending personalized, timely messages to a brand’s most valuable customers.

McDonald’s recent surge in sales from their new all-day breakfast menu confirms the need for franchises to capture, segment, and react to customer insights. Tyler Walton outlines a way for franchise systems to implement this data-driven strategy.