https://clutch-staging.devInsights on customer loyalty, retention marketing, and CDP strategy from Clutch.Thu, 16 Jul 2026 18:26:35 GMTWebflowhttps://clutch-staging.dev/blog/learn-loyalty-kpi-benchmarkshttps://clutch-staging.dev/blog/learn-loyalty-kpi-benchmarksThu, 16 Jul 2026 04:57:43 GMThttps://clutch-staging.dev/blog/loyalty-platform-rfp-evaluation-guidehttps://clutch-staging.dev/blog/loyalty-platform-rfp-evaluation-guideThu, 16 Jul 2026 04:47:22 GMThttps://clutch-staging.dev/blog/best-customer-retention-loyalty-software-for-multi-location-retailershttps://clutch-staging.dev/blog/best-customer-retention-loyalty-software-for-multi-location-retailersThis guide is written for loyalty, marketing, digital, and finance leaders at multi-location retail, restaurant, grocery, fuel/convenience, and specialty retail brands — typically 15 to 500+ locations — who are evaluating loyalty platforms for the first time or replacing one that no longer fits.Thu, 16 Jul 2026 04:01:55 GMThttps://clutch-staging.dev/blog/do-customer-loyalty-programs-really-work-part-ihttps://clutch-staging.dev/blog/do-customer-loyalty-programs-really-work-part-iWhat is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and the friendly person behind the counter hands you a punch card. Or, you’re checking out at the grocery store and the cashier asks to scan the tiny card on your keychain. Voila!Fri, 27 Mar 2026 19:44:08 GMThttps://clutch-staging.dev/blog/clutch-and-microsoft-business-applications-develop-strategic-isv-partnershiphttps://clutch-staging.dev/blog/clutch-and-microsoft-business-applications-develop-strategic-isv-partnershipClutch, one of the leading customer data, marketing and NextGen Loyalty Platforms, today announced that it has joined the Microsoft Business Applications ISV Connect program with the launch of three deeply integrated loyalty and marketing solutionsFri, 27 Mar 2026 19:43:48 GMThttps://clutch-staging.dev/blog/clutch-participates-in-salesforce-accelerate-programhttps://clutch-staging.dev/blog/clutch-participates-in-salesforce-accelerate-programClutch Loyalty for Salesforce features customizable loyalty programs that can be created and managed right from Salesforce Marketing Cloud. Now Salesforce customers can take advantage of comprehensive customer information to deliver personalized communications that increase engagement, revenue and retention.Fri, 27 Mar 2026 19:10:08 GMThttps://clutch-staging.dev/blog/clutch-gotab-partnershiphttps://clutch-staging.dev/blog/clutch-gotab-partnershipClutch, a leading provider of customer marketing technology, has announced a strategic partnership with GoTab, an entertainment commerce platform redefining the point-of-sale experience.Fri, 27 Mar 2026 19:09:46 GMThttps://clutch-staging.dev/blog/total-visibility-better-results-how-the-marketing-calendar-powers-your-strategyhttps://clutch-staging.dev/blog/total-visibility-better-results-how-the-marketing-calendar-powers-your-strategyEfficiency in marketing is dictated by how quickly a team can pivot from data to action. Clutch is taking the next step in supporting this efficiency and automation with the launch of our Marketing Calendar. Wed, 25 Mar 2026 14:00:02 GMThttps://clutch-staging.dev/blog/segments-in-seconds-build-your-audience-faster-with-aihttps://clutch-staging.dev/blog/segments-in-seconds-build-your-audience-faster-with-aiNext Gen Segmentation is a complete reinvention of our legacy builder tool. This update is the result of ten years of customer feedback, redesigned with the marketer as the primary user. Wed, 18 Mar 2026 14:00:03 GMThttps://clutch-staging.dev/blog/one-workflow-total-reach-how-ai-can-optimize-your-marketing-channelshttps://clutch-staging.dev/blog/one-workflow-total-reach-how-ai-can-optimize-your-marketing-channelsEfficiency in modern marketing is defined by the ability to coordinate complex communication strategies without increasing operational overhead. Clutch is advancing this capability with the launch of Scheduled Multichannel. This feature allows marketers to optimize scheduled campaigns across multiple channels, starting with email and mobile.Mon, 16 Mar 2026 17:24:35 GMThttps://clutch-staging.dev/blog/why-loyal-customers-are-the-secret-to-e-commerce-successhttps://clutch-staging.dev/blog/why-loyal-customers-are-the-secret-to-e-commerce-successIn 2026, e-commerce brands have more ways to reach new customers than ever. Alongside this, growth has never felt more expensive.Wed, 11 Feb 2026 14:09:13 GMThttps://clutch-staging.dev/blog/5-proven-retention-strategies-for-quality-care-to-reduce-patient-churn-in-2026https://clutch-staging.dev/blog/5-proven-retention-strategies-for-quality-care-to-reduce-patient-churn-in-2026Patient churn has become a growth problem, a margin problem, and a continuity problem that directly impacts the financial health of organizations.Wed, 11 Feb 2026 14:09:13 GMThttps://clutch-staging.dev/blog/creating-loyal-customers-shopify-rewardshttps://clutch-staging.dev/blog/creating-loyal-customers-shopify-rewardsModern eCommerce loyalty thrives on sincerity rather than quick incentives. The best rewards program strengthens a relationship by giving people meaningful reasons to stay engaged, return naturally, and advocate without prompting.Mon, 01 Dec 2025 19:43:49 GMThttps://clutch-staging.dev/blog/healthcare-marketing-2https://clutch-staging.dev/blog/healthcare-marketing-2In a world where switching providers is effortless, loyalty depends on how deeply patients feel understood. The future of medical marketing belongs to organizations that prioritize empathy, context, and continuity. When patients feel seen and supported through every interaction, they stay because they trust the relationship. That trust is what endures.Mon, 01 Dec 2025 19:43:49 GMThttps://clutch-staging.dev/blog/shopify-integrations-with-clutch-a-game-changer-for-loyalty-programshttps://clutch-staging.dev/blog/shopify-integrations-with-clutch-a-game-changer-for-loyalty-programsCommerce is evolving toward deeper personalization and stronger emotional connection. The brands that lead this shift are those investing in loyalty strategies that integrate directly into the shopping experience.Mon, 01 Dec 2025 19:43:49 GMThttps://clutch-staging.dev/blog/designing-loyalty-programs-that-keep-patients-coming-backhttps://clutch-staging.dev/blog/designing-loyalty-programs-that-keep-patients-coming-backIn a world where switching providers is effortless, that trust is the advantage that endures. Loyalty programs are essential for the future of healthcare, ensuring patients remain engaged and valued.Thu, 13 Nov 2025 15:13:21 GMThttps://clutch-staging.dev/blog/plugging-the-leakhttps://clutch-staging.dev/blog/plugging-the-leakHospitals that self-insure their employee health plans are facing a quiet but costly crisis: employee leakage. This isn’t about turnover. It’s about employees seeking care outside their own health system for surgeries, diagnostics, specialty consults, even primary care. That leakage can cost tens to hundreds of millions annually and undermine both operational efficiency and employee engagement.Wed, 22 Oct 2025 13:45:57 GMThttps://clutch-staging.dev/blog/why-hyper-personalization-isnt-optional-anymorehttps://clutch-staging.dev/blog/why-hyper-personalization-isnt-optional-anymoreMost healthcare experiences are still stuck in a generic, one-size-fits-all model. That gap isn’t just inconvenient; it's costing the industry in loyalty, outcomes, and revenue.Wed, 22 Oct 2025 13:45:57 GMThttps://clutch-staging.dev/blog/why-loyalty-platforms-are-essential-for-e-commerce-success-in-2025https://clutch-staging.dev/blog/why-loyalty-platforms-are-essential-for-e-commerce-success-in-2025In 2025 and beyond, the businesses that sustain growth will be those that use rewards program platforms to create lasting customer relationships and prove the value of retention.Wed, 22 Oct 2025 13:45:57 GMThttps://clutch-staging.dev/blog/winning-attention-in-a-noisy-worldhttps://clutch-staging.dev/blog/winning-attention-in-a-noisy-worldPatients and providers are overwhelmed. Inboxes are saturated. Health content is everywhere. The old model of static outreach and one-size-fits-all messaging simply can’t compete.Fri, 19 Sep 2025 16:16:24 GMThttps://clutch-staging.dev/blog/how-to-choose-the-right-loyalty-management-platform-for-your-businesshttps://clutch-staging.dev/blog/how-to-choose-the-right-loyalty-management-platform-for-your-businessA loyalty management platform is the backbone of a customer rewards program. It tracks customer activity, manages enrollment, and delivers rewards that bring people back. Businesses adopt these platforms because retention is far more cost-effective than acquisition, and loyal customers not only spend more but also create long-term revenue stability.Tue, 09 Sep 2025 18:35:10 GMThttps://clutch-staging.dev/blog/clutch-acquires-reciprocity-health-accelerating-the-growth-of-clutch-healthhttps://clutch-staging.dev/blog/clutch-acquires-reciprocity-health-accelerating-the-growth-of-clutch-healthClutch, the leading AI-powered engagement platform serving both commerce and healthcare verticals, today announced its acquisition of Reciprocity Health, a healthcare technology company known for its behavioral science-driven approach to financial incentives and patient engagement.Wed, 13 Aug 2025 14:56:24 GMThttps://clutch-staging.dev/blog/healthcare-is-still-stuck-in-1998https://clutch-staging.dev/blog/healthcare-is-still-stuck-in-1998Mon, 04 Aug 2025 18:36:39 GMThttps://clutch-staging.dev/blog/behavior-change-at-scalehttps://clutch-staging.dev/blog/behavior-change-at-scaleAs healthcare organizations face increasing pressure to improve outcomes, reduce costs, and enhance the patient experience, one thing has become clear: effective engagement isn’t optional—it’s essential. Whether it's preventive care, chronic disease management, or post-discharge follow-up, long-term success depends on changing patient behavior at scale.Fri, 18 Jul 2025 10:07:34 GMThttps://clutch-staging.dev/blog/smithland-cares-giving-back-on-every-transactionhttps://clutch-staging.dev/blog/smithland-cares-giving-back-on-every-transactionWed, 11 Jun 2025 12:49:50 GMThttps://clutch-staging.dev/blog/practical-uses-of-ai-in-customer-loyalty-affinity-segmentshttps://clutch-staging.dev/blog/practical-uses-of-ai-in-customer-loyalty-affinity-segmentsTue, 27 May 2025 20:16:59 GMThttps://clutch-staging.dev/blog/practical-uses-of-ai-in-customer-loyalty-product-recommendationshttps://clutch-staging.dev/blog/practical-uses-of-ai-in-customer-loyalty-product-recommendationsTue, 27 May 2025 20:16:59 GMThttps://clutch-staging.dev/blog/loyalty-programs-made-simple-with-clutchhttps://clutch-staging.dev/blog/loyalty-programs-made-simple-with-clutchAs a Shopify merchant, you know that growth doesn’t just come from attracting new customers. Once you gain that customer, you need to keep them coming back, again and again. Customer loyalty programs are essential tools for enhancing customer retention and fostering emotional connections between brands and customers. Loyalty is a key driver of profitability, yet too often it’s treated as a secondary initiative rather than a strategic engine for business success.Thu, 01 May 2025 20:11:18 GMThttps://clutch-staging.dev/blog/unlocking-customer-experience-and-loyalty-with-shopify-pos-ui-a-panel-with-shopify-clutch-and-endearhttps://clutch-staging.dev/blog/unlocking-customer-experience-and-loyalty-with-shopify-pos-ui-a-panel-with-shopify-clutch-and-endearMon, 28 Apr 2025 14:50:19 GMThttps://clutch-staging.dev/blog/clutch-unveils-first-phase-of-clutch-active-marketing-intelligence---redefining-ai-driven-customer-engagementhttps://clutch-staging.dev/blog/clutch-unveils-first-phase-of-clutch-active-marketing-intelligence---redefining-ai-driven-customer-engagementThu, 27 Mar 2025 19:34:08 GMThttps://clutch-staging.dev/blog/clutch-has-integrated-with-shopify-to-power-cdp-ai-loyalty-and-retention-marketing-for-omnichannel-retailershttps://clutch-staging.dev/blog/clutch-has-integrated-with-shopify-to-power-cdp-ai-loyalty-and-retention-marketing-for-omnichannel-retailersMon, 24 Mar 2025 15:30:35 GMThttps://clutch-staging.dev/blog/a-tale-of-two-retailers-avoiding-customer-churnhttps://clutch-staging.dev/blog/a-tale-of-two-retailers-avoiding-customer-churnCustomer churn is the silent killer of retail success. You work hard to acquire customers, but without the right tools to keep them engaged and ensure customer retention, they slip away, often unnoticed. In many cases, most retailers can experience up to 70% customer churn, suggesting that retention rates today hover around a measly 30%. Imagine the impact to the bottom line that can come from flipping this benchmark on its head; by significantly improving customer satisfaction, you can significantly impact overall business revenue.Tue, 18 Mar 2025 14:15:36 GMThttps://clutch-staging.dev/blog/clutch-and-care-continuity-announce-strategic-partnershiphttps://clutch-staging.dev/blog/clutch-and-care-continuity-announce-strategic-partnershipClutch and Care Continuity have joined forces in a strategic partnership to improve patient care through seamless transportation and transition solutions. By integrating Clutch’s innovative logistics platform with Care Continuity’s patient navigation expertise, this collaboration aims to reduce discharge delays, improve care coordination, and enhance overall patient outcomes.Tue, 04 Mar 2025 21:14:12 GMThttps://clutch-staging.dev/blog/why-client-retention-is-more-important-than-ever-in-2025https://clutch-staging.dev/blog/why-client-retention-is-more-important-than-ever-in-2025Customer retention has always been a crucial part of any successful business strategy, but in 2025, it has become a necessity. The rising costs of customer acquisition are forcing marketers to rethink their approach—focusing less on chasing new customers and more on maximizing the value of existing ones. In this article, we’ll break down the current trends in customer acquisition costs, explore why retention marketing is the key to justifying rising digital ad spend, and outline the essential metrics every marketer should be focusing on.Fri, 28 Feb 2025 15:20:43 GMThttps://clutch-staging.dev/blog/building-customer-loyalty-platforms-can-support-e-commerce-businesseshttps://clutch-staging.dev/blog/building-customer-loyalty-platforms-can-support-e-commerce-businessesTue, 18 Feb 2025 20:16:26 GMThttps://clutch-staging.dev/blog/marketing-maturity-in-depth-platform-automationhttps://clutch-staging.dev/blog/marketing-maturity-in-depth-platform-automationTue, 26 Nov 2024 10:42:22 GMThttps://clutch-staging.dev/blog/new-seasons-market-named-award-finalisthttps://clutch-staging.dev/blog/new-seasons-market-named-award-finalistWe’re excited to announce that New Seasons Market is a Loyalty 360 Award finalist in the category of Social Impact and Corporate Social Responsibility! The awards will feature brands who have been nominated for their work across 15 categories; winners will be announced at the Awards Expo on October 27.Wed, 30 Oct 2024 22:15:13 GMThttps://clutch-staging.dev/blog/clutch-client-programshttps://clutch-staging.dev/blog/clutch-client-programsWed, 30 Oct 2024 22:15:13 GMThttps://clutch-staging.dev/blog/key-client-meineke-included-in-forrester-loyalty-reporthttps://clutch-staging.dev/blog/key-client-meineke-included-in-forrester-loyalty-reportForrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product strategy of loyalty programs being an insight-capture tool to enhance brands’ existing customer marketing.Wed, 30 Oct 2024 22:15:13 GMThttps://clutch-staging.dev/blog/beyond-points-building-loyalty-through-experienceshttps://clutch-staging.dev/blog/beyond-points-building-loyalty-through-experienceslet’s talk about experiential loyalty. This approach builds loyalty by creating memorable interactions that tie customers emotionally to the brand, making them feel like they’re part of something bigger. Brands are increasingly using experiential tactics to engage customers on a more personal level, fostering not just repeat business, but true brand advocacy. This is a great strategy for brands that feel discounts and rewards aren’t a fit with their brand image.Wed, 30 Oct 2024 12:50:19 GMThttps://clutch-staging.dev/blog/marketing-maturity-in-depth-data-centric-stagehttps://clutch-staging.dev/blog/marketing-maturity-in-depth-data-centric-stageAs your business evolves into the Data-Centric stage, you’ll notice a pivotal shift in how data is captured, processed, and utilized. In this stage, you’re moving beyond traditional tools, outgrowing older technology, and seeking more advanced systems to accelerate your marketing strategies. The Data-Centric phase focuses on maximizing the utility of transactional and behavioral data to enhance customer engagement and streamline operations. The goal is clear: to consolidate data, refine segmentation, and create automated, personalized customer experiences.Mon, 28 Oct 2024 11:30:14 GMThttps://clutch-staging.dev/blog/the-benefits-of-issuing-merchandise-credit-for-product-returnshttps://clutch-staging.dev/blog/the-benefits-of-issuing-merchandise-credit-for-product-returnsWed, 23 Oct 2024 12:44:54 GMThttps://clutch-staging.dev/blog/marketing-maturity-in-depth-test-and-learn-stagehttps://clutch-staging.dev/blog/marketing-maturity-in-depth-test-and-learn-stageCompanies at the Test & Learn stage of marketing maturity are actively experimenting with marketing concepts, leveraging both transactional and behavioral data to inform campaigns. However, this rapid phase of change comes with a lot of challenges, from siloed data systems to manual analysis, often putting a strain on internal resources.Wed, 23 Oct 2024 12:44:54 GMThttps://clutch-staging.dev/blog/human-centered-marketing-definedhttps://clutch-staging.dev/blog/human-centered-marketing-definedHuman-centered marketing means creating genuine connections with every individual customer. Every interaction is tailored to the unique preferences and behaviors of the individual. It's the epitome of 1:1 personalization— thousands of distinct marketing campaigns being executed in tandem, each one dedicated to an individual customer. Human-centered marketing means individualization at a scale that can only be achieved through intelligent Data and automation. Wed, 18 Sep 2024 14:54:28 GMThttps://clutch-staging.dev/blog/the-value-of-customer-retentionhttps://clutch-staging.dev/blog/the-value-of-customer-retentionCustomer retention isn't just a metric; it's the backbone of sustainable business growth. It impacts so many financial aspects of a business that ultimately lead to higher bottom lines. From average order value (AOV) to Lifetime Value (LTV), customer retention strategies drive higher numbers. Let's dive into some impact stats that highlight the benefits of customer loyalty and retention.Mon, 12 Aug 2024 15:08:07 GMThttps://clutch-staging.dev/blog/marketing-maturity-in-depth-digital-alignment-stagehttps://clutch-staging.dev/blog/marketing-maturity-in-depth-digital-alignment-stageBusinesses in the Digital Alignment phase have taken a significant step forward from the Legacy stage. While still focusing heavily on content, they have started incorporating data into their marketing strategies. At this stage, primary marketing capabilities include basic data collection, regular content distribution, and basic audience segmentation.Wed, 24 Jul 2024 09:04:19 GMThttps://clutch-staging.dev/blog/marketing-maturity-in-depth-legacy-stagehttps://clutch-staging.dev/blog/marketing-maturity-in-depth-legacy-stageFri, 21 Jun 2024 11:01:34 GMThttps://clutch-staging.dev/blog/1-1-3-synergies-series-how-modern-marketing-orchestration-tools-enhance-stored-value-gift-card-platformshttps://clutch-staging.dev/blog/1-1-3-synergies-series-how-modern-marketing-orchestration-tools-enhance-stored-value-gift-card-platformsModern marketing orchestration tools, which integrate Email and SMS functionalities, offer significant revenue-driving benefits when combined with Stored Value and Gift Card Platforms. These integrations enable you to create seamless, automated, and secure customer experiences.Wed, 12 Jun 2024 11:37:00 GMThttps://clutch-staging.dev/blog/fireside-chat-with-m-x-data-transcript-human-centered-marketinghttps://clutch-staging.dev/blog/fireside-chat-with-m-x-data-transcript-human-centered-marketingWed, 05 Jun 2024 12:19:04 GMThttps://clutch-staging.dev/blog/four-shocking-stats-about-gift-cards-and-why-you-should-carehttps://clutch-staging.dev/blog/four-shocking-stats-about-gift-cards-and-why-you-should-careFri, 31 May 2024 13:02:52 GMThttps://clutch-staging.dev/blog/8-ways-ai-is-advancing-retail-loyaltyhttps://clutch-staging.dev/blog/8-ways-ai-is-advancing-retail-loyaltyRetailers should always be putting an emphasis on retention strategies. With higher ROIs than acquisition strategies, optimizing loyalty programs is the fastest way to guarantee growth. Fortunately for retailers, advancements in artificial intelligence (AI) are revolutionizing the way these retail loyalty programs operate. Let's take a look at the 8 ways AI is currently advancing the capabilities of customer loyalty. Thu, 02 May 2024 11:58:08 GMThttps://clutch-staging.dev/blog/transforming-email-marketing-with-ai-powered-product-recommendationshttps://clutch-staging.dev/blog/transforming-email-marketing-with-ai-powered-product-recommendationsIn the ever-evolving landscape of digital marketing, personalization has become more than a buzzword – it's a necessity. Brands are constantly seeking ways to deepen connections with their customers, and consumers, in turn, are looking for a more tailored shopping experience.Mon, 04 Mar 2024 12:10:44 GMThttps://clutch-staging.dev/blog/grocery-stores-can-keep-things-fresh-with-customer-loyaltyhttps://clutch-staging.dev/blog/grocery-stores-can-keep-things-fresh-with-customer-loyaltyMon, 04 Mar 2024 12:04:51 GMThttps://clutch-staging.dev/blog/how-warren-buffetts-pilot-can-save-your-job-0https://clutch-staging.dev/blog/how-warren-buffetts-pilot-can-save-your-job-0If you wanted, you could view entire collections of the world’s great museums from the comfort of your home. And yet no one would say museums are dying. That’s a fact that says much about the future of brick-and-mortar stores in an era when online shopping dominates.Wed, 21 Feb 2024 13:28:31 GMThttps://clutch-staging.dev/blog/why-gift-cards-are-still-a-viable-strategy-for-acquisition-and-retentionhttps://clutch-staging.dev/blog/why-gift-cards-are-still-a-viable-strategy-for-acquisition-and-retentionGift Cards serve as powerful tools that can significantly impact customer acquisition and retention strategies. This article explores the multifaceted benefits of leveraging gift cards, highlighting how they can attract new customers and foster loyalty among existing ones.Tue, 16 Jan 2024 20:10:02 GMThttps://clutch-staging.dev/blog/from-first-purchase-to-brand-ambassador-bryans-journey-with-blue-ridge-camping-goodshttps://clutch-staging.dev/blog/from-first-purchase-to-brand-ambassador-bryans-journey-with-blue-ridge-camping-goodsA case study on the journey to customer loyalty: Bryan made his first purchase on July 15th, and became a brand advocate on November 15th. Follow his journey on how he became a loyal customer. Tue, 16 Jan 2024 20:10:02 GMThttps://clutch-staging.dev/blog/restaurants-secret-sauce-datahttps://clutch-staging.dev/blog/restaurants-secret-sauce-dataIn today’s world, it sometimes takes more than a perfect dining experience to bring a customer back in the door. With a plethora of dining options at their fingertips, restaurant-goers are becoming increasingly discerning.Wed, 29 Nov 2023 18:48:32 GMThttps://clutch-staging.dev/blog/loyalty-series-part-3-embrace-mehttps://clutch-staging.dev/blog/loyalty-series-part-3-embrace-meIn the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and make them feel loved. Tue, 28 Nov 2023 19:36:08 GMThttps://clutch-staging.dev/blog/how-ai-is-boosting-retail-loyalty-programshttps://clutch-staging.dev/blog/how-ai-is-boosting-retail-loyalty-programsTue, 28 Nov 2023 19:33:35 GMThttps://clutch-staging.dev/blog/ai-role-in-loyalty-fraudhttps://clutch-staging.dev/blog/ai-role-in-loyalty-fraudLoyalty programs have long been the cornerstone of customer retention strategies for brands. However, as these programs have proliferated, so have the tactics of bad actors trying to exploit them. Wed, 15 Nov 2023 14:43:47 GMThttps://clutch-staging.dev/blog/loyalty-series-part-2-understand-mehttps://clutch-staging.dev/blog/loyalty-series-part-2-understand-meIn our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer expectations: Understanding.Tue, 14 Nov 2023 14:21:24 GMThttps://clutch-staging.dev/blog/clutch-q-a-on-getting-early-returns-and-long-term-value-from-aihttps://clutch-staging.dev/blog/clutch-q-a-on-getting-early-returns-and-long-term-value-from-aiLoyalty360 CEO Mark Johnson recently spoke with Andy O’Dell, Co-Founder and Chief Strategy Officer at Clutch, about the current role of AI in customer loyalty, potential uses of AI going forward, and how brands can implement the technology to reimagine the customer experience. Mon, 06 Nov 2023 20:33:19 GMThttps://clutch-staging.dev/blog/winning-back-the-wandering-ai-and-machine-learning-in-combating-customer-churnhttps://clutch-staging.dev/blog/winning-back-the-wandering-ai-and-machine-learning-in-combating-customer-churnThe stakes are high in today’s competitive market. Brands not only have to acquire customers but also make heroic efforts to keep them. The dreaded 'churn' not only results in a loss of revenue but also sends marketing teams into a tailspin, diverting resources to win back lost customers. What if there were a smarter, more efficient way? Enter the era of AI and machine learning-powered winback campaigns.Tue, 31 Oct 2023 22:02:24 GMThttps://clutch-staging.dev/blog/experiential-loyaltyhttps://clutch-staging.dev/blog/experiential-loyaltyFor a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture email addresses and send promotions in order to increase transactions. In sum, traditional loyalty = transactional loyalty. But we now know that when it comes to creating enduring customer relationships, transactions are just the tip of the iceberg.Tue, 31 Oct 2023 22:02:24 GMThttps://clutch-staging.dev/blog/real-time-send-optimizationhttps://clutch-staging.dev/blog/real-time-send-optimizationIn the vast ocean of digital communication, the importance of timing cannot be understated. The difference between a clicked email and one that sinks to the murky depths of the trash folder can often be attributed to when it was sent. For marketers, optimizing send times has always been a challenge – until now.Fri, 15 Sep 2023 17:41:10 GMThttps://clutch-staging.dev/blog/email-marketing-with-aihttps://clutch-staging.dev/blog/email-marketing-with-aiIn today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the significant challenges they face is creating compelling email copy that stands out in a crowded inbox. But what if there was a way to simplify this process, make it more efficient, and also cost-effective? Enter the world of AI content generation.Fri, 15 Sep 2023 17:41:10 GMThttps://clutch-staging.dev/blog/emotional-loyaltyhttps://clutch-staging.dev/blog/emotional-loyaltyThe past year has been an emotional rollercoaster—you would be hard-pressed to find someone who hasn’t been on a ride. In times like these, we turn to the things that comfort us. It could be a favorite video game, a bit of online shopping, or a favorite food or drink. For me, it’s Dunkin’ Donuts.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/clutch-ceo-ned-moore-entrepreneur-of-the-year-finalisthttps://clutch-staging.dev/blog/clutch-ceo-ned-moore-entrepreneur-of-the-year-finalistEY’s Entrepreneur of the Year award seeks to honor entrepreneurs across the US, and the world, whose companies have made positive impacts on our society and economy. The awards are given to entrepreneurs across multiple categories such as Social, Technology, and E-Commerce. Recognition is also broken down by region.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/personalized-sms-event-marketinghttps://clutch-staging.dev/blog/personalized-sms-event-marketingEvery day there seems to be a sale in retail. In a market fighting for a limited share of consumers’ wallets, unique promotions are an essential differentiator for retailers. A $4.99 pack of t-shirts might entice a few consumers to make a spontaneous purchase, but the vast majority of shoppers are looking for more. Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/personalize-your-loyalty-programhttps://clutch-staging.dev/blog/personalize-your-loyalty-programWhen Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed an overhaul. Repeat customers orders were on average 25 percent higher than customers who only visited once. Executives knew that even a modest increase in repeat visits would have a significant impact on the company’s bottom line. Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/clutch-ranks-no-1363-on-the-2017-inc-5000https://clutch-staging.dev/blog/clutch-ranks-no-1363-on-the-2017-inc-5000We’re thrilled to report that Inc. magazine ranked Clutch No. 1,363 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies!Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/is-your-gift-card-program-protected-from-fraud-this-holiday-seasonis-your-gift-card-program-protected-from-fraud-this-holiday-seasonis-your-gift-card-program-protected-from-fraud-this-holiday-seasonhttps://clutch-staging.dev/blog/is-your-gift-card-program-protected-from-fraud-this-holiday-seasonis-your-gift-card-program-protected-from-fraud-this-holiday-seasonis-your-gift-card-program-protected-from-fraud-this-holiday-seasonTis the season for shopping, gift-giving and holiday cheer. It’s also the season for gift card fraud!Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/who-is-controlling-your-promotionshttps://clutch-staging.dev/blog/who-is-controlling-your-promotionsHave your promotions gone rogue?Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/clutch-chosen-to-participate-in-salesforce-accelerate-programhttps://clutch-staging.dev/blog/clutch-chosen-to-participate-in-salesforce-accelerate-programChosen among 18 other companies for the current Accelerate term, Clutch is one of the first participants to offer a cross-cloud loyalty solution for Salesforce’s mid-market customer that is fully integrated with Marketing Cloud.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/prepare-your-business-for-gdpr-compliancehttps://clutch-staging.dev/blog/prepare-your-business-for-gdpr-complianceBy now you’ve heard something about the General Data Protection Regulation—GDPR—either in the news or from the slew of privacy policy update emails in your inbox. Hear what Clutch’s Director of Business Intelligence has to say about the facts and myths of the new policy.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/the-good-better-best-use-of-loyalty-in-2018https://clutch-staging.dev/blog/the-good-better-best-use-of-loyalty-in-2018Whether your customers are winding down by the fireplace with eggnog, completing last minute holiday shopping or simply reflecting on events of 2018, you’re probably already focused on your 2019 marketing strategies and considering ways to improve your loyalty program.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/kimmah-shah-2019-2020-marketo-fearless-50-winnerhttps://clutch-staging.dev/blog/kimmah-shah-2019-2020-marketo-fearless-50-winnerToday we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class of 2019! The Fearless 50 is a designation recognizing the top 50 marketers in the world for their “bold, fearless marketing,” going beyond the ordinary to achieve the extraordinary, daring to surpass the status quo to drive success and business impact.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/stored-value-strategies-for-the-holidayshttps://clutch-staging.dev/blog/stored-value-strategies-for-the-holidaysStored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from $83 billion in 2006 to a whopping $160 billion in 2018Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/cybersecurity-month-qa-with-clutchhttps://clutch-staging.dev/blog/cybersecurity-month-qa-with-clutchDid you know that October is Cybersecurity Awareness Month? Unlike National Donut Day or National Relaxation Day, the month-long event is actually recognized by the US government!Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/earth-day-inspirationhttps://clutch-staging.dev/blog/earth-day-inspirationThe first Earth Day was celebrated in 1970, when over 20 million Americans took to the streets to demonstrate against the harmful impact of industry on the planet. From oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, to the loss of wilderness and the extinction of wildlife, people of diverse backgrounds and interest groups united and campaigned for change. Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/6-ways-to-drive-more-revenue-from-your-gift-card-programhttps://clutch-staging.dev/blog/6-ways-to-drive-more-revenue-from-your-gift-card-programWed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/how-to-spot-and-prevent-loyalty-fraud-qahttps://clutch-staging.dev/blog/how-to-spot-and-prevent-loyalty-fraud-qaQ&A with Marianne Bunn, Product Owner and Business Analyst at ClutchWed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/newstore-podcast-featuring-andy-odellhttps://clutch-staging.dev/blog/newstore-podcast-featuring-andy-odellNewstore is a valued partner of Clutch and provides retailers like Burton, UNTUCKIT, Vince and Fatherty with cloud-based order management and point of sale software. Their podcast, Endless Aisle, features guests from the retail world to discuss a variety of topics, issues and opportunities facing their businesses. Some of their guests include brand leaders, technology innovators and retail store associates. We were extremely excited when they asked us to have a chat and contribute some thoughts and ideas!Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/emotional-loyalty-2https://clutch-staging.dev/blog/emotional-loyalty-2How Emotional Loyalty Increases Positive Business ResultsWed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/4-loyalty-program-ideas-for-2023https://clutch-staging.dev/blog/4-loyalty-program-ideas-for-2023What sets the best loyalty and rewards programs apart from the rest? For retailers, it is not enough to simply have a program in place. According to brand loyalty experts, an average consumer belongs to about 15 different programs, but is active in less than half of them. Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/strategic-stored-valuehttps://clutch-staging.dev/blog/strategic-stored-valueDrive marketing strategy with a better stored value solutionWed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/pioneering-customer-loyaltyhttps://clutch-staging.dev/blog/pioneering-customer-loyaltyIn the mid-19th century, Alexander Turney Stewart reshaped the retail landscape, becoming a trailblazer for future giants in the industry like Macy’s, Selfridges, Bloomingdales, and Harrods.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/personalization-to-individualizationhttps://clutch-staging.dev/blog/personalization-to-individualizationClutch is a retention marketing platform that provides flexibility and customization to brands across a range of industries. The Clutch platform is broken into five distinct modules including:Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/customer-loyalty-deep-divehttps://clutch-staging.dev/blog/customer-loyalty-deep-diveIn a fiercely competitive business environment, fostering customer loyalty and executing effective retention marketing strategies are pivotal for sustained growth. Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/how-warren-buffetts-pilot-can-save-your-jobhttps://clutch-staging.dev/blog/how-warren-buffetts-pilot-can-save-your-jobThere’s no question it’s been a difficult stretch for retailers—countless major retailers have posted losses in revenue and margin for a few quarters in a row. Executive shakeups were inevitable, and in many cases—Macy’s, Land’s End, Kohl’s, and Gap for starters—marketing executives bore the brunt of those changesWed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/increasing-sales-with-personalized-marketinghttps://clutch-staging.dev/blog/increasing-sales-with-personalized-marketingIn today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously, that’s easier said than done.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/forrester-loyalty-wave-reporthttps://clutch-staging.dev/blog/forrester-loyalty-wave-reportAs the digital world becomes increasingly complex and customers become increasingly sophisticated, brands require advanced technology solutions that allow them identify, understand and motivate their customers in order to build meaningful cross-channel connections with them.Wed, 13 Sep 2023 18:03:06 GMThttps://clutch-staging.dev/blog/give-new-meaning-to-happy-holidayshttps://clutch-staging.dev/blog/give-new-meaning-to-happy-holidaysA campaign such as this is a significant undertaking—producing 25 days of engaging content, including video and games, is no small task. But it can bring great dividends. In addition to driving engagment and growing subscribers, our client used their Advent calendar campaign to:Tue, 12 Sep 2023 17:57:13 GMThttps://clutch-staging.dev/blog/part-2-do-customer-loyalty-programs-really-workhttps://clutch-staging.dev/blog/part-2-do-customer-loyalty-programs-really-workIn part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing your loyalty program, a one-size-fits-all approach can fall flat if you aren’t considering the long-term results desired by customers as well as your business.Tue, 12 Sep 2023 17:57:13 GMThttps://clutch-staging.dev/blog/im-with-the-band-retail-lessons-from-festival-seasonhttps://clutch-staging.dev/blog/im-with-the-band-retail-lessons-from-festival-seasonMusic festivals – long, hot days in the great outdoors enjoying music with friends. They can be casual and enjoyed quietly atop a blanket with a glass of your favorite red or enjoyed with tens of thousands of neon-clad screaming fans—and everything in between. Concertgoers arrive hungry for incredible music, light shows, and memorable moments to share with their friends.Mon, 11 Sep 2023 17:29:30 GMThttps://clutch-staging.dev/blog/clutch-integrates-core-gift-and-loyalty-tech-with-netsuitehttps://clutch-staging.dev/blog/clutch-integrates-core-gift-and-loyalty-tech-with-netsuiteOne of Clutch’s core competitive advantages is its spectrum of integrations across leading technologies that span point-of-sale networks, e-commerce systems, middleware components, mobile technologies. among others. Now Clutch’s gift and loyalty platform technology is now compatible with NetSuite’s ERP solution delivering advanced customer gift card and loyalty solutions to brands engaging NetSuite’s technology.Mon, 11 Sep 2023 17:29:30 GMThttps://clutch-staging.dev/blog/accenture-confirms-customer-experience-a-top-priority-for-brandshttps://clutch-staging.dev/blog/accenture-confirms-customer-experience-a-top-priority-for-brandsA recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by Accenture Interactive.Mon, 11 Sep 2023 17:29:30 GMThttps://clutch-staging.dev/blog/customer-experience-accenture-confirms-customer-experience-a-top-priority-for-brandshttps://clutch-staging.dev/blog/customer-experience-accenture-confirms-customer-experience-a-top-priority-for-brandsIn today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. There always seems to be a new product, service, or experience within reach of a brand’s current customer. And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base?Mon, 11 Sep 2023 17:29:30 GMThttps://clutch-staging.dev/blog/customer-data-qa-ceo-discusses-forrester-report-featuring-clutchhttps://clutch-staging.dev/blog/customer-data-qa-ceo-discusses-forrester-report-featuring-clutch Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key cross-channel campaign management providers and their capabilities.Mon, 11 Sep 2023 17:29:30 GMThttps://clutch-staging.dev/blog/ceo-spotlight-ned-moore-on-how-clutch-found-marketers-biggest-problemhttps://clutch-staging.dev/blog/ceo-spotlight-ned-moore-on-how-clutch-found-marketers-biggest-problemThe path of a serial entrepreneur is rarely a straight line, and opportunity doesn’t always present itself in the way you think it will. Just ask our CEO, Ned Moore.Mon, 11 Sep 2023 17:29:30 GMT