Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…
Automate Your Way to Customer Engagement
Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use…
Use Data to Personalize and Improve Your Loyalty Program
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…
Smart Data Drives Relationships and Turbocharges Loyalty Programs
In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much…
Understanding & Unlocking the Value of Customer Referrals
While an increasing number of brands are recognizing the tremendous value of their established base of customers, many businesses are ignoring the untapped multidimensional value that…
Introducing Clutch Essential: The Premier NetSuite Loyalty Solution
When we launched the Clutch SuiteApp for NetSuite customers last year, we met a lot of smaller businesses that needed an out-of-the-box gift and loyalty program….
NetSuite Loyalty Program & Marketing Solution
It’s official! NetSuite clients can now use Clutch’s platform to motivate and understand their existing customers. The best part? It’s easy. Our application has reached “Built…
Loyalty Lessons From Starbucks’ New York Times Rewards
Starbucks recently announced a partnership with The New York Times where, beginning in 2016, Starbuck’s loyalty program members will be able to read select daily news articles from the paper…
Forrester Highlights Meineke in New Loyalty Report
Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…
The Challenges of AMEX’s Coalition Loyalty Attempt
As you may have heard American Express is leading the charge in launching a US-based “coalition loyalty” program with AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy…