Using Data for Loyalty Program Design
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…
A New Era for Grocery Loyalty Programs
Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…
KUIU’s Inner Circle: Learning through Loyalty
Starting with Sitka In 2005, Jason Hairston had just sold his business. After just a few short years, the company – named for the Alaskan town…
Part 2: Do Customer Loyalty Programs Really Work?
In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…
Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…
Clutch Discusses the Future of Loyalty with Loyalty 360
Clutch and Loyalty 360 have teamed up to answer all of your questions about the future of loyalty as part of Loyalty 360’s Thought Leadership in…
Automate Your Way to Customer Engagement
Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use…
Use Data to Personalize and Improve Your Loyalty Program
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…
Smart Data Drives Relationships and Turbocharges Loyalty Programs
In 2015, Meineke Car Care Centers’ loyalty program was falling flat. Their primary offer of a free oil change after five visits wasn’t doing much…
Understanding & Unlocking the Value of Customer Referrals
While an increasing number of brands are recognizing the tremendous value of their established base of customers, many businesses are ignoring the untapped multidimensional value that…