Good, Better, & Best: 2018 Loyalty Round Up
Whether your customers are winding down by the fireplace with eggnog, completing last minute holiday shopping or simply reflecting on events of 2018, you’re probably already…
Stop the Spread of E.Coli with Your Loyalty Program
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
3 Tips for a Good Customer Lifecycle Model
It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…
Using Data for Loyalty Program Design
When More isn’t Better At last count, 2.5 quintillion bytes of data are created each day. But let’s be honest, not many of us have any…
A New Era for Grocery Loyalty Programs
Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…
KUIU’s Inner Circle: Learning through Loyalty
Starting with Sitka In 2005, Jason Hairston had just sold his business. After just a few short years, the company – named for the Alaskan town…
Part 2: Do Customer Loyalty Programs Really Work?
In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…
Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…
Automate Your Way to Customer Engagement
Meineke Car Care Centers collected a mountain of customer data. But like most businesses, it wasn’t organized in a way that allowed them to use…
Use Data to Personalize and Improve Your Loyalty Program
When Meineke Car Care Centers discovered that more than two-thirds of its customers visited just once per year, they realized their customer retention campaigns needed…