Blog Loyalty

Part 6: Add Value You’ve made it! This is the final installment of our Loyalty Iceberg Series on Creating Human-Centered Experiences: Add Value. After reading the…

Part 5: Know What I Care About In our fifth installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we move on from customer…

Part 4: Remove the Friction Our first three installments of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, focused on more abstract customer expectations, that…

Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and…

Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer…

The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…

Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from…

Today we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class…

There’s a great deal of nostalgia around the notion of an old time general store. Was it the limited selection of goods? The take-it-or-leave-it prices of…