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Blog Loyalty

The Loyalty Iceberg Part 4: Remove the Friction

February 12, 2020 Blog, Customer Experience, Loyalty

Part 4: Remove the Friction Our first three installments of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, focused on more abstract customer expectations, that…

The Loyalty Iceberg Part 3: Embrace Me

January 27, 2020 Blog, Customer Experience, Loyalty

Part 3: Embrace Me In the third installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, we discuss ways to Embrace your customers and…

The Loyalty Iceberg Part 2: Understand Me

January 6, 2020 Blog, Customer Experience, Loyalty

Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer…

The Loyalty Iceberg: Creating Human-Centered Experiences

December 9, 2019 Blog, Customer Experience, Loyalty

The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…

A Tale of Two Journeys: Comparing Loyalty Members & Mystery Shoppers

November 11, 2019 Blog, Loyalty

When you know your customers, you can customize their experience with your brand and create interactions that are fun, relevant and personal. But when you don’t,…

Up Your Gift Card Game in Time for the Holidays

November 4, 2019 Blog, Customer Experience, Loyalty

Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from…

Congratulations to Kimmah Shah – Marketo’s 2019 Fearless 50 Award Winner!

October 23, 2019 Blog, Customer Experience, Loyalty

Today we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class…

With Technology, Everything Old is New Again

September 9, 2019 Blog, Customer Experience, Loyalty

There’s a great deal of nostalgia around the notion of an old time general store. Was it the limited selection of goods? The take-it-or-leave-it prices of…

Do Ecommerce Companies Need a Loyalty Program?

April 29, 2019 Blog, Customer Experience, Loyalty, Omnichannel, Retail

Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?”…

Clutch Named a Strong Performer in Forrester Wave™: Loyalty Technology Platforms Q219

April 15, 2019 Loyalty

In their new report, Forrester Research has taken an in-depth look at the top thirteen loyalty technology providers using a robust evaluation process, customer interviews and…

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    From Like to Love: Creating Emotional Loyalty

    April 5, 2021

    Discounts Beyond the Sale

    March 8, 2021

    Fixing a Fragmented Customer Experience: Hospitality Edition

    February 16, 2021

    Quick Q&A with Andy O’Dell: Top 3 Trends for 2021

    February 8, 2021

    Customer Q&A: Look-alike Modeling with 2nd Spark

    January 12, 2021

    How is Marketing Segmentation Used in Customer Retention?

    August 28, 2018

    Integrating Loyalty, Gift & eCommerce: Benefits and Best Practices

    September 11, 2018

    Is Your Business Prepared to Adapt to Post COVID-19 Consumer Behavior?

    April 1, 2020

    Clutch Ranks on Inc 5000 List of Fastest Growing Companies in America

    August 29, 2017

    From Like to Love: Creating Emotional Loyalty

    April 5, 2021
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