The Loyalty Iceberg: Creating Human-Centered Experiences
The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…
A Tale of Two Journeys: Comparing Loyalty Members & Mystery Shoppers
When you know your customers, you can customize their experience with your brand and create interactions that are fun, relevant and personal. But when you don’t,…
Up Your Gift Card Game in Time for the Holidays
Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from…
Congratulations to Kimmah Shah – Marketo’s 2019 Fearless 50 Award Winner!
Today we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class…
With Technology, Everything Old is New Again
There’s a great deal of nostalgia around the notion of an old time general store. Was it the limited selection of goods? The take-it-or-leave-it prices of…
Do Ecommerce Companies Need a Loyalty Program?
Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?”…
Clutch Named a Strong Performer in Forrester Wave™: Loyalty Technology Platforms Q219
In their new report, Forrester Research has taken an in-depth look at the top thirteen loyalty technology providers using a robust evaluation process, customer interviews and…
Good, Better, & Best: 2018 Loyalty Round Up
Whether your customers are winding down by the fireplace with eggnog, completing last minute holiday shopping or simply reflecting on events of 2018, you’re probably already…
Stop the Spread of E.Coli with Your Loyalty Program
No Salad for You! Over the holiday weekend, you likely heard the warning bell sound to alert US consumers, grocers, restaurants and food service providers of…
3 Tips for a Good Customer Lifecycle Model
It’s easy to think that models are only for math people, but in fact, many marketers and analysts reference models every day without even realizing it!…