The Loyalty Iceberg: Creating Human-Centered Experiences
The Loyalty Iceberg: Creating Human-Centered Experiences For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture…
Up Your Gift Card Game in Time for the Holidays
Stored value in the form of gift cards, promotions and merchandise credit is a market that expands yearly: for gift cards alone, sales have jumped from…
Congratulations to Kimmah Shah – Marketo’s 2019 Fearless 50 Award Winner!
Today we’ll interrupt our regularly scheduled content of customer-centric marketing to honor one of our own, Kimmah Shah, on being named to Marketo’s Fearless 50 class…
With Technology, Everything Old is New Again
There’s a great deal of nostalgia around the notion of an old time general store. Was it the limited selection of goods? The take-it-or-leave-it prices of…
Do Ecommerce Companies Need a Loyalty Program?
Whether you’re shopping in-store or online, there’s a question that’s almost ubiquitous during the checkout experience: “Would you like to sign up for our rewards program?”…
Marketing Beyond Markdowns: How to Stay Competitive in Ecommerce without Relying on Price
Reports from industry experts like Magento are filled with positive stats for ecommerce retailers—across the board, business is booming! Consumers spent a whopping $517 billion online…
A New Era for Grocery Loyalty Programs
Compared with retail or service industries, brand loyalty in the grocery market plays by a different set of rules. Historically, the primary factors in play…
What’s Your Customer IQ?
Have you ever wondered why customers stay loyal to certain brands over others? Most often, the answer has nothing to do with price—it’s all about Customer…
Part 2: Do Customer Loyalty Programs Really Work?
In part one we explored the different types of loyalty programs. From points based to punch cards, It’s fair to say that when you begin developing…
Part 1: Do Customer Loyalty Programs Really Work?
What is customer loyalty? As a consumer, you may notice that “customer loyalty” happens everywhere you go. You visit a local deli for a sandwich and…