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Blog Customer Data

If You’re Not Doing Personalized Marketing, You’re Not Doing It Right

December 15, 2016 Customer Data, Customer Engagement, Personalization

In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. Obviously,…

NetSuite Loyalty Program & Marketing Solution

October 4, 2016 Customer Data, Loyalty, Partnerships

It’s official! NetSuite clients can now use Clutch’s platform to motivate and understand their existing customers. The best part? It’s easy. Our application has reached “Built…

Forrester Highlights Meineke in New Loyalty Report

July 27, 2016 Customer Data, Customer Experience, Loyalty, Personalization

Forrester Research’s Senior Analyst for Customer Loyalty, Emily Collins, recently published a report entitled, Harness Loyalty Insights To Build Business Advantage (subscription required). The brief validates Clutch’s product…

Starbucks New Loyalty Program Case Study

February 29, 2016 Customer Data, Customer Engagement, Loyalty

You’ve probably heard by now that many Starbucks customers are upset, if not infuriated by the brand’s change to a spend-based loyalty program. In reality, not…

Accenture Confirms Customer Experience a Top Priority for Brands

November 2, 2015 Customer Data, Customer Experience

A recently released study entitled “Digital Transformation in the Age of the Customer” is a survey of nearly 400 decision-makers in global brands which was commissioned by…

CEO Ned Moore on Why It Matters that Clutch Made Forrester’s Cross-Channel Campaigns Report

June 17, 2015 Customer Data, Customer Engagement, Personalization

 Forrester’s Principal Analyst for Customer Insights, Rusty Warner, recently released a brief entitled ‘Three Reasons To Consider Alternative For Cross-Channel Campaign Management.’ This report reviews key…

How to Execute HBR’s ‘7 Steps to Deliver Better Experience’

February 12, 2015 Customer Data, Customer Engagement, Personalization

Harvard Business Review recently published a piece titled ‘7 Steps to Deliver Better Customer Experiences.’ The article lays out the steps an organization should take in “designing…

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